Wired.com’s marketing guy asks his favorite music trivia question, talks about extending brand ubiquity, and investigates marketing gimmicks that work.

Music Trivia: Name a situation where the name of a band, the name of an album, and the name of a song are exactly the same. I give the answer at the end of the podcast.

Meanwhile, I investigate self-promotion and branding, including rock bands, GoDaddy.com, Laurel Touby of Mediabistro and her feather boas, and Scott Ginsberg, a man that took branding so far, he tattooed his brand on his chest. Visit his site at HelloMyNameIsScott.com.

Finally, I look at the kings (and queens) of self-promotion, including Tiger Woods, Larry King, Howard Stern, Don King, Martha Stewart, Donald Trump, and Paul Newman.

Play Episode:
 

Close Bookmark and Share This Page

Save to Browser Favorites / Bookmarks

Ask backflip blinklist BlogBookmark Bloglines BlogMarks Blogsvine BuddyMarks BUMPzee! CiteULike co.mments Connotea del.icio.us

Digg diigo DotNetKicks DropJack dzone Facebook Fark Faves Feed Me Links Friendsite folkd.com Furl Google

Hugg Jamespot Jeqq Kaboodle kirtsy linkaGoGo LinkedIn LinksMarker Ma.gnolia Mister Wong Mixx MySpace MyWeb

Netvouz Newsvine oneview OnlyWire PlugIM Propeller Reddit Rojo Segnalo Shoutwire Simpy Slashdot Sphere

Sphinn Spurl Squidoo StumbleUpon Technorati ThisNext Twitter Webride Windows Live Worlds Movies Yahoo!

Email This to a Friend

Copy HTML: 

 If you like this then please subscribe to the RSS Feed.

Powered by Bookmarkify™

More »

This entry was posted on Wednesday, April 23rd, 2008 at 10:06 am and is filed under Interviews, Social Networking / New Media. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.