Jim loves flying on JetBlue and eating at his favorite brunch location, even when things go horribly wrong.

Today I talk about JetBlue’s new ad campaign, Happy Jetting, and how they’ve lost themselves since their initial message of three simple things:

1. DirecTV in every seat
2. Leather Seats
3. New Planes

Now, they’re dealing with rising fuel costs and public relations nightmares.

And speaking of nightmares, you won’t believe the brunch experience I had recently in New York City’s Union Square. My friend Bobby Shanes joins me for a rant about brunch, and how location and supermodels can’t make up for bad service, bad food, high prices, and violent explosions.

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This entry was posted on Thursday, May 22nd, 2008 at 9:28 am and is filed under Branding / Advertising, Interviews, Marketing Case Studies, New York City, Pop Culture / Entertainment. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.