Jim investigates new ad campaigns for the iPhone, and comeback campaigns for Microsoft.

We’re just one week away from a tech geek’s Super Bowl, Christmas, and First Born Child rolled into one… the release of the second generation iPhone. I give my prediction of what Apple’s ad campaign will be like for the 3G. Along the way, I rant about idiots that don’t observe cell phone etiquette on a 4 hour bus ride, and how to get back at them.

I also talk about Alex Bogusky, the man with one of the toughest jobs in the world… making Microsoft cool again. Now that Bill Gates is stepping down, Windows Vista has been thrashed beyond belief, and the Yahoo merger talks have quieted, I give my take on what can be done

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This entry was posted on Wednesday, June 4th, 2008 at 9:38 am and is filed under Apple, Branding / Advertising, Marketing Case Studies, Microsoft, iPhone. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.