For this week’s podcast, I interviewed Julia Allison, who appears on the cover of the August issue of Wired Magazine. We talked about tips for self-promotion in the new media age, personality-based marketing, and why she won’t be buying an iPhone.

Listen to this post via podcast:
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View photos, videos, and story links in the blog post below:

“BRACE YOURSELF”

Those were the words that Wired Editor-in-Chief Chris Anderson said to me when I told him I was interviewing Julia Allison for my podcast.

I’d already seen the media maelstrom that starts churning whenever her name is mentioned. And so had he. In response to a thank you e-mail Julia wrote to him, knowing all the flack he would take for putting her on the cover, Chris stated “Don’t worry—we’re big boys and we knew what we were doing.”

Put simply, what he was doing was marketing. Some people love her. Many people hate her. But what you can’t deny is that she’s a lightning rod for publicity. Would you prefer the alternative of a boring cover that doesn’t evoke any reaction?

I’ve heard more than one person say, “Oh my God, I hate that girl, I was on her web site for 20 minutes and I can’t believe the things she posts on there.” From a strictly marketing perspective, the key phrase is “on her site for 20 minutes.” What is the average time spent on your blog or website?

Julia talks about:

• What three elements make the top YouTube video of all time
• What is the “The Worst Idea She’s Ever Had”
• Why she refuses to get the new iPhone 3G

So pull up a chair and play the podcast above or download via iTunes.

Photos and videos!

Continue reading to see multimedia elements discussed in our interview:

• The Wired Magazine Cover story
• Julia’s Bio and new project NonSociety.com
• Video: Julia “Dancing in the Streets” in Times Square when she met Wired’s reporter for the first time
• Book: “Here Comes Everybody” by Clay Shirky
• The 6 (non-animated, recognizable) women on Wired Covers over the past 10 years. Which one does Julia say she most identifies with?

• Photo: Geek Outfits at Wired 15th Anniversary Party (Meghan Asha, Chris Anderson, Julia Allison, Louis Rossetto)

• Video: Julia gets a parking ticket while in a cheerleader outfit (Gawker.com)
• Julia is armed with a MacBook Air and Canon 790IS, but find out the reason why she REFUSES to get an iPhone and instead sticks with her Treo

• Related article: Wired How-To Section
• Related article: “Exposed” by Emily Gould (New York Times)
• Related article: “The Microfame Game and the New Rules of Internet Celebrity” (New York Magazine)
• Subscribe to Wired Magazine (just $10 a year)

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This entry was posted on Thursday, July 24th, 2008 at 8:30 am and is filed under Branding / Advertising, Interviews, Marketing Case Studies, New York City, Pop Culture / Entertainment, Social Networking / New Media, iPhone. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.