I recently sat down with Jeff Howe, contributing editor at Wired Magazine, to talk about his new book, “Crowdsourcing: Why the power of the crowd is driving the future of business.”

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Topics covered in this interview:

- Why Jeff decided to become a writer
- Jeff’s time covering the “promiscuously creative” fans on the Vans Warped Tour
- How the term “crowdsourcing” was originally coined and defined
- Crowdsourcing a zombie movie
- The limits and disruptiveness of crowdsourcing
- Jimmy Wales of Wikipedia: A critic of crowdsourcing?
- The process of writing the book, and what he would never agree to again
- “The most written and least read book of all time”
- Wired Editor-in-chief Chris Anderson’s advice for Jeff, and how Wired has helped pioneer a new way of cultivating journalistic ideas

Watch the promotional trailer for Jeff’s book:

Buy the book on Amazon: Crowdsourcing

Visit the website: www.crowdsourcing.com

Get tips from Jeff and win $40,000 in prizes on Wired’s Small Business Program

This entry was posted on Wednesday, August 27th, 2008 at 10:26 am and is filed under Interviews, Marketing Case Studies, Pop Culture / Entertainment, Social Networking / New Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.