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Jan 28 2009

Episode 41: Freshbooks.com interview - The “Head of Magic” uses social media and retro marketing to build a loyal following.

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Freshbooks.com interview - Saul Colt, the “Head of Magic” uses social media and retro marketing to build a loyal following. from Jim Hopkinson on Vimeo.

Wouldn’t it be great if ALL companies…

  • Took their customers to free dinners
  • Sent their users flowers when they’ve had a bad day
  • Received a 99% positive referral rating
  • Had an entrepreneurial blog and irreverent newsletter
  • Had a Twitter following so passionate that users solved problems
  • Instilled a little bit of “magic” into everyday life?

Well, if you’re a marketer, a manager, or public relations rep trying to improve your company’s image, then my interview with Saul Colt, “Head of Magic” for the online invoicing company “Freshbooks,” is a must-listen.

Our 20-minute conversation is a marketing case study for using social media and “retro marketing” to grow a loyal following. We discuss:

  • How Freshbooks was born out of frustration that many freelancers face
  • Why they take their customers — even non-paying ones — to free dinners
  • What just might happen if you get stood up on a blind date
  • His title, and what happens when the “Head of Magic” heads to Las Vegas
  • Why he has a Love-Hate relationship with Zappos.com
  • The iPhone promotion that differentiated them from every other company
  • Their CEO’s blog post “The 7 Ways I’ve Almost Killed Freshbooks“
  • How their iPhone app helps on-the-go freelancers keep better records

To learn how to use current social media tools like Twitter, Blogs, and Newsletters build your brand, listen now:

Play Episode as a Podcast:

Download via iTunes:
Play Episode

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Helpful links:

About Freshbooks | Freshbooks Tour | Twitter.com/freshbooks | Twitter.com/Hopkinsonreport

You might also like:

Get a Room! An entrepreneurial couple gives marketing tips for startups.

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This entry was posted on Wednesday, January 28th, 2009 at 10:02 pm and is filed under Apple, Branding / Advertising, Facebook, Interviews, Job Search / Interviewing, Marketing Case Studies, Social Networking / New Media, Twitter, iPhone. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Episode 41: Freshbooks.com interview - The “Head of Magic” uses social media and retro marketing to build a loyal following.”

  1. Clichey says:
    February 19th, 2009 at 3:28 pm

    Another aspect that I like about freshbooks is the promptness with which they respond. Very few companies have this kind of response time. The only other service that I have across with a reasonably good turnaround time is http://www.invoicera.com.

    Thanks

  2. Steve Mathews says:
    November 19th, 2009 at 2:22 pm

    Hey All

    I have been using the services of http://www.invoicera.com for quite sometime now and they are coming up with the new Invoicera with features like time-tracking, expense tracking, import function, and much more. Check out their blog at http://www.invoicera.com/blog for updates

    Cheers!!!

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