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	<title>Comments on: Episode 44: Marketing the Amazon Kindle – Making me want one when I don’t need one.</title>
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	<link>http://thehopkinsonreport.com/2009/02/19/episode-44-marketing-the-amazon-kindle/</link>
	<description>Wired.com&#039;s Marketing Guy Jim Hopkinson takes a fresh and funny look at marketing trends in the Wired world.</description>
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		<title>By: Douglas W. Teeter</title>
		<link>http://thehopkinsonreport.com/2009/02/19/episode-44-marketing-the-amazon-kindle/comment-page-1/#comment-30758</link>
		<dc:creator>Douglas W. Teeter</dc:creator>
		<pubDate>Mon, 14 Dec 2009 02:42:31 +0000</pubDate>
		<guid isPermaLink="false">http://thehopkinsonreport.com/?p=467#comment-30758</guid>
		<description>I have my Kindle for a little more then 2 weeks. I love it. I have always been a library person and was really hesitant about spending the money on a Kindle and also on books.  My husband works with a guy that has a Kindle and kept coming home and telling me about it.  Curiousity got the best of me and I started reading about it and reading all of the reviews.  I suddenly became very interested. So, my husband bought me one for Mother&#039;s Day.  I really can&#039;t explain it, but for some reason, reading on the Kindle is so much more pleasent.  Reading goes alot quicker, and it is so much easier on my eyes.  Reading out in the sun is actully enjoyable now. I no longer need to wear my reading glasses (yes, I am over 40) and therefore can read with my sunglasses on.  I have even read without my sunglasses and there really isn&#039;t any glare.  I just love it, to the point were I am annoyed if I have to read an actual book.  I had a couple of books on hold at my library and I felt obligated to read them verses downloading them to my Kindle.  I couldn&#039;t wait to be done with them. Sad, but true.  My only gripe with the Kindle is the not being able to &quot;borrow&quot; books or lend books to friends.  I am hoping down the road Amazon addresses that.  I know alot of people who would buy the Kindle in a heartbeat if borrowing and lending was part of the deal.  I hope this helped those of you that are undecided. I really do love it!</description>
		<content:encoded><![CDATA[<p>I have my Kindle for a little more then 2 weeks. I love it. I have always been a library person and was really hesitant about spending the money on a Kindle and also on books.  My husband works with a guy that has a Kindle and kept coming home and telling me about it.  Curiousity got the best of me and I started reading about it and reading all of the reviews.  I suddenly became very interested. So, my husband bought me one for Mother&#8217;s Day.  I really can&#8217;t explain it, but for some reason, reading on the Kindle is so much more pleasent.  Reading goes alot quicker, and it is so much easier on my eyes.  Reading out in the sun is actully enjoyable now. I no longer need to wear my reading glasses (yes, I am over 40) and therefore can read with my sunglasses on.  I have even read without my sunglasses and there really isn&#8217;t any glare.  I just love it, to the point were I am annoyed if I have to read an actual book.  I had a couple of books on hold at my library and I felt obligated to read them verses downloading them to my Kindle.  I couldn&#8217;t wait to be done with them. Sad, but true.  My only gripe with the Kindle is the not being able to &#8220;borrow&#8221; books or lend books to friends.  I am hoping down the road Amazon addresses that.  I know alot of people who would buy the Kindle in a heartbeat if borrowing and lending was part of the deal.  I hope this helped those of you that are undecided. I really do love it!</p>
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		<title>By: coffee</title>
		<link>http://thehopkinsonreport.com/2009/02/19/episode-44-marketing-the-amazon-kindle/comment-page-1/#comment-3754</link>
		<dc:creator>coffee</dc:creator>
		<pubDate>Tue, 24 Feb 2009 03:17:30 +0000</pubDate>
		<guid isPermaLink="false">http://thehopkinsonreport.com/?p=467#comment-3754</guid>
		<description>I&#039;ve dropped my Kindle a few times already (not on purpose of course) and it seems to be working without a hitch; so they&#039;re durable at least</description>
		<content:encoded><![CDATA[<p>I&#8217;ve dropped my Kindle a few times already (not on purpose of course) and it seems to be working without a hitch; so they&#8217;re durable at least</p>
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	<item>
		<title>By: admin</title>
		<link>http://thehopkinsonreport.com/2009/02/19/episode-44-marketing-the-amazon-kindle/comment-page-1/#comment-3664</link>
		<dc:creator>admin</dc:creator>
		<pubDate>Fri, 20 Feb 2009 14:54:49 +0000</pubDate>
		<guid isPermaLink="false">http://thehopkinsonreport.com/?p=467#comment-3664</guid>
		<description>Well, with newspapers that&#039;s one thing especially getting ones from across the country. Huge advantage. But for magazines, I&#039;m still waiting another generation or two to see what technology comes out with .</description>
		<content:encoded><![CDATA[<p>Well, with newspapers that&#8217;s one thing especially getting ones from across the country. Huge advantage. But for magazines, I&#8217;m still waiting another generation or two to see what technology comes out with .</p>
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		<title>By: admin</title>
		<link>http://thehopkinsonreport.com/2009/02/19/episode-44-marketing-the-amazon-kindle/comment-page-1/#comment-3663</link>
		<dc:creator>admin</dc:creator>
		<pubDate>Fri, 20 Feb 2009 14:53:32 +0000</pubDate>
		<guid isPermaLink="false">http://thehopkinsonreport.com/?p=467#comment-3663</guid>
		<description>I think if  we hold out a bit longer, it might be worth it... flexible displays, full color, etc.  Have a great trip!</description>
		<content:encoded><![CDATA[<p>I think if  we hold out a bit longer, it might be worth it&#8230; flexible displays, full color, etc.  Have a great trip!</p>
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		<title>By: Krish</title>
		<link>http://thehopkinsonreport.com/2009/02/19/episode-44-marketing-the-amazon-kindle/comment-page-1/#comment-3648</link>
		<dc:creator>Krish</dc:creator>
		<pubDate>Fri, 20 Feb 2009 01:55:14 +0000</pubDate>
		<guid isPermaLink="false">http://thehopkinsonreport.com/?p=467#comment-3648</guid>
		<description>The Kindle actually does let you subscribe to newspapers and magazines, actually one of its strong points.  That&#039;s the reason I wanted the Kindle, to have the Chicago Tribune laid out on my little electronic joy while I&#039;m drinking coffee in my CT home...</description>
		<content:encoded><![CDATA[<p>The Kindle actually does let you subscribe to newspapers and magazines, actually one of its strong points.  That&#8217;s the reason I wanted the Kindle, to have the Chicago Tribune laid out on my little electronic joy while I&#8217;m drinking coffee in my CT home&#8230;</p>
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		<title>By: Carl</title>
		<link>http://thehopkinsonreport.com/2009/02/19/episode-44-marketing-the-amazon-kindle/comment-page-1/#comment-3647</link>
		<dc:creator>Carl</dc:creator>
		<pubDate>Fri, 20 Feb 2009 01:05:16 +0000</pubDate>
		<guid isPermaLink="false">http://thehopkinsonreport.com/?p=467#comment-3647</guid>
		<description>Hi Jim,

As geek as I can be, when it comes to reading more than news or blogs, I prefer sticking to the good old books... Even if it hurts my back (I&#039;m leaving for a week in Southern France with three books in my luggage). Am I getting old - IOW, post-geek?</description>
		<content:encoded><![CDATA[<p>Hi Jim,</p>
<p>As geek as I can be, when it comes to reading more than news or blogs, I prefer sticking to the good old books&#8230; Even if it hurts my back (I&#8217;m leaving for a week in Southern France with three books in my luggage). Am I getting old &#8211; IOW, post-geek?</p>
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