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	<title>The Hopkinson Report &#187; Apple</title>
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	<link>http://thehopkinsonreport.com</link>
	<description>Wired.com&#039;s Marketing Guy Jim Hopkinson takes a fresh and funny look at marketing trends in the Wired world.</description>
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		<title>Episode 162: Interview – Nick Gammell of Gain Fitness</title>
		<link>http://thehopkinsonreport.com/2011/07/28/episode-162-interview-%e2%80%93-nick-gammell-of-gain-fitness/</link>
		<comments>http://thehopkinsonreport.com/2011/07/28/episode-162-interview-%e2%80%93-nick-gammell-of-gain-fitness/#comments</comments>
		<pubDate>Wed, 27 Jul 2011 20:19:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Branding / Advertising]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Marketing Case Studies]]></category>
		<category><![CDATA[app marketing]]></category>
		<category><![CDATA[Gain Fitness]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Hopkinson report]]></category>
		<category><![CDATA[iphone app]]></category>
		<category><![CDATA[lose weight]]></category>
		<category><![CDATA[personal trainer]]></category>
		<category><![CDATA[web fitness]]></category>
		<category><![CDATA[workout plan]]></category>
		<category><![CDATA[workout program]]></category>

		<guid isPermaLink="false">http://thehopkinsonreport.com/?p=2628</guid>
		<description><![CDATA[Jim interviews Nick Gammell, CEO and founder of workout app Gain Fitness. - Download podcast: Via iTunes &#124; Save to computer (Right click, Save As) - Play it below: When it comes to working out, there are questions that come up time and time again: - We all know we SHOULD work out, what can [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Episode 157: 12 Questions to ask before you buy your next computer</title>
		<link>http://thehopkinsonreport.com/2011/06/24/episode-157-12-questions-to-ask-before-you-buy-your-next-computer/</link>
		<comments>http://thehopkinsonreport.com/2011/06/24/episode-157-12-questions-to-ask-before-you-buy-your-next-computer/#comments</comments>
		<pubDate>Thu, 23 Jun 2011 18:23:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Marketing Case Studies]]></category>
		<category><![CDATA[computer advice]]></category>
		<category><![CDATA[Computer review]]></category>
		<category><![CDATA[desktop computer]]></category>
		<category><![CDATA[iMac]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[laptop computer]]></category>
		<category><![CDATA[mac]]></category>
		<category><![CDATA[macbook pro]]></category>
		<category><![CDATA[windows]]></category>

		<guid isPermaLink="false">http://thehopkinsonreport.com/?p=2534</guid>
		<description><![CDATA[Jim walks you through his latest computer purchase, and tells you everything you need to know before buying your next computer. - Download podcast: Via iTunes &#124; Save to computer (Right click, Save As) - Play it below: [Disclaimer: If you despise Apple products, you may want to skip this post. But there should be [...]]]></description>
		<wfw:commentRss>http://thehopkinsonreport.com/2011/06/24/episode-157-12-questions-to-ask-before-you-buy-your-next-computer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Episode 154: Put your wallet away. Digital payments are coming.</title>
		<link>http://thehopkinsonreport.com/2011/05/28/episode-154-put-your-wallet-away-digital-payments-are-coming/</link>
		<comments>http://thehopkinsonreport.com/2011/05/28/episode-154-put-your-wallet-away-digital-payments-are-coming/#comments</comments>
		<pubDate>Fri, 27 May 2011 18:37:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Marketing Case Studies]]></category>
		<category><![CDATA[digital payments]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[Hopkinson report]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[jack dorsey]]></category>
		<category><![CDATA[near field communications]]></category>
		<category><![CDATA[side business]]></category>
		<category><![CDATA[square]]></category>
		<category><![CDATA[visa]]></category>

		<guid isPermaLink="false">http://thehopkinsonreport.com/?p=2496</guid>
		<description><![CDATA[Today I talk about one of the latest technology trends, the Square reader and digital payments. - Download the podcast via iTunes - Download the podcast to your computer (Right click, Save As) - Play it below: For my full thoughts, please listen to the podcast. Summary of Topics covered: My digital trend spidey senses [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Episode 142: Bully or Branding? Apple flexes its muscles with new in-app subscription rules</title>
		<link>http://thehopkinsonreport.com/2011/02/25/episode-142-bully-or-branding-apple-flexes-its-muscles-with-new-in-app-subscription-rules/</link>
		<comments>http://thehopkinsonreport.com/2011/02/25/episode-142-bully-or-branding-apple-flexes-its-muscles-with-new-in-app-subscription-rules/#comments</comments>
		<pubDate>Thu, 24 Feb 2011 20:45:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Branding / Advertising]]></category>
		<category><![CDATA[Social Networking / New Media]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Hopkinson report]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[subscription]]></category>
		<category><![CDATA[tablet]]></category>

		<guid isPermaLink="false">http://thehopkinsonreport.com/?p=2284</guid>
		<description><![CDATA[Today I tackle a new change at Apple that could affect you in several ways. Download the podcast from iTunes, or play it below: A great off-the-cuff podcast today looking at the changes to Apple&#8217;s subscription policy. First, I do two quick points: 1) I learned a new buzzword via Forrester Research on AdAge: T-commerce [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Episode 138: Interview &#8211; Rana Sobhany of Mobilize &#8211; How to market your iPhone or iPad app</title>
		<link>http://thehopkinsonreport.com/2011/01/28/episode-138-interview-rana-sobhany-of-mobilize-how-to-market-your-iphone-or-ipad-app/</link>
		<comments>http://thehopkinsonreport.com/2011/01/28/episode-138-interview-rana-sobhany-of-mobilize-how-to-market-your-iphone-or-ipad-app/#comments</comments>
		<pubDate>Thu, 27 Jan 2011 19:54:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Branding / Advertising]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Pop Culture / Entertainment]]></category>
		<category><![CDATA[app marketing]]></category>
		<category><![CDATA[Apple iTunes app store]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[Hopkinson report]]></category>
		<category><![CDATA[ipad app]]></category>
		<category><![CDATA[iPad DJ]]></category>
		<category><![CDATA[iphone app]]></category>
		<category><![CDATA[Mobilize]]></category>
		<category><![CDATA[Rana Sobhany]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://thehopkinsonreport.com/?p=2205</guid>
		<description><![CDATA[Today I interview the amazing Rana Sobhany, and we talk about her new book and how to market iPhone and iPad apps. Download the podcast from iTunes, or play it below: Trying to keep up with Rana Sobhany is sort of like trying to gather up a handful of ball bearings after you&#8217;ve dropped them [...]]]></description>
		<wfw:commentRss>http://thehopkinsonreport.com/2011/01/28/episode-138-interview-rana-sobhany-of-mobilize-how-to-market-your-iphone-or-ipad-app/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		</item>
		<item>
		<title>Episode 133: Is the Apple product upsell path the best in history?</title>
		<link>http://thehopkinsonreport.com/2010/12/09/episode-133-is-the-apple-product-upsell-path-the-best-in-history/</link>
		<comments>http://thehopkinsonreport.com/2010/12/09/episode-133-is-the-apple-product-upsell-path-the-best-in-history/#comments</comments>
		<pubDate>Thu, 09 Dec 2010 16:34:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Branding / Advertising]]></category>
		<category><![CDATA[Cars]]></category>
		<category><![CDATA[Marketing Case Studies]]></category>
		<category><![CDATA[Pop Culture / Entertainment]]></category>
		<category><![CDATA[Apple Store]]></category>
		<category><![CDATA[Hopkinson report]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[Macbook]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing trends]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[upgrade path]]></category>

		<guid isPermaLink="false">http://thehopkinsonreport.com/?p=2124</guid>
		<description><![CDATA[The ideal customer is not only one that keeps coming back, but that buys more expensive items over time. Is Apple the best in history? Download the podcast from iTunes, or play it below: We are winding down the end of the year, just a few podcasts left to go. As we hit the holidays, [...]]]></description>
		<wfw:commentRss>http://thehopkinsonreport.com/2010/12/09/episode-133-is-the-apple-product-upsell-path-the-best-in-history/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Episode 128: Money Train &#8211; How an iPhone game developer built a killer app in his spare time, beat Angry Birds, and landed his dream job.</title>
		<link>http://thehopkinsonreport.com/2010/11/05/episode-128-money-train-how-an-iphone-game-developer-built-a-killer-app-in-his-spare-time-beat-angry-birds-and-landed-his-dream-job/</link>
		<comments>http://thehopkinsonreport.com/2010/11/05/episode-128-money-train-how-an-iphone-game-developer-built-a-killer-app-in-his-spare-time-beat-angry-birds-and-landed-his-dream-job/#comments</comments>
		<pubDate>Thu, 04 Nov 2010 21:37:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Branding / Advertising]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Marketing Case Studies]]></category>
		<category><![CDATA[Social Networking / New Media]]></category>
		<category><![CDATA[Angry Birds]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[iPhone apps]]></category>
		<category><![CDATA[iPhone games]]></category>
		<category><![CDATA[iTunes]]></category>
		<category><![CDATA[iTunes store]]></category>
		<category><![CDATA[Matt Rix]]></category>
		<category><![CDATA[reddit]]></category>
		<category><![CDATA[Trainyard]]></category>

		<guid isPermaLink="false">http://thehopkinsonreport.com/?p=2039</guid>
		<description><![CDATA[Today&#8217;s interview brings together so many things that I love about this podcast&#8230; meeting cool people, digging into the mix of marketing and technology that created a successful project, and hearing a great story of an entrepreneur that worked really hard, and with a little luck, some great decisions, and the help of social media, [...]]]></description>
		<wfw:commentRss>http://thehopkinsonreport.com/2010/11/05/episode-128-money-train-how-an-iphone-game-developer-built-a-killer-app-in-his-spare-time-beat-angry-birds-and-landed-his-dream-job/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		</item>
		<item>
		<title>Episode 126: 8 crucial iPad headlines, and what they mean to you (and the future of publishing)</title>
		<link>http://thehopkinsonreport.com/2010/10/20/episode-126-8-crucial-ipad-headlines-and-what-they-mean-to-you-and-the-future-of-publishing/</link>
		<comments>http://thehopkinsonreport.com/2010/10/20/episode-126-8-crucial-ipad-headlines-and-what-they-mean-to-you-and-the-future-of-publishing/#comments</comments>
		<pubDate>Wed, 20 Oct 2010 16:36:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Pop Culture / Entertainment]]></category>
		<category><![CDATA[Social Networking / New Media]]></category>
		<category><![CDATA[Amazon Kindle]]></category>
		<category><![CDATA[Conde Nast]]></category>
		<category><![CDATA[digital books]]></category>
		<category><![CDATA[digital publishing]]></category>
		<category><![CDATA[ereader]]></category>
		<category><![CDATA[Hopkinson report]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Tim Ferriss]]></category>

		<guid isPermaLink="false">http://thehopkinsonreport.com/?p=1993</guid>
		<description><![CDATA[It&#8217;s the talk of the town: iPad. Tablets. eReaders. The future of publishing. Let&#8217;s see what the headlines are saying. Download the podcast from iTunes, or play it below: As an employee of one of the world’s largest publishers, Conde Nast, the owner of an iPad, a soon-to-be author assessing my options for digital publishing, [...]]]></description>
		<wfw:commentRss>http://thehopkinsonreport.com/2010/10/20/episode-126-8-crucial-ipad-headlines-and-what-they-mean-to-you-and-the-future-of-publishing/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Episode 125: Open letter to Verizon &#8211; Here&#8217;s what you must do to get my iPhone business.</title>
		<link>http://thehopkinsonreport.com/2010/10/14/episode-125-open-letter-to-verizon-heres-what-you-must-do-to-get-my-iphone-business/</link>
		<comments>http://thehopkinsonreport.com/2010/10/14/episode-125-open-letter-to-verizon-heres-what-you-must-do-to-get-my-iphone-business/#comments</comments>
		<pubDate>Wed, 13 Oct 2010 22:43:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Branding / Advertising]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Pop Culture / Entertainment]]></category>
		<category><![CDATA[Social Networking / New Media]]></category>
		<category><![CDATA[AT&T]]></category>
		<category><![CDATA[CDMA]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[dropped calls]]></category>
		<category><![CDATA[Hopkinson report]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[Verizon]]></category>

		<guid isPermaLink="false">http://thehopkinsonreport.com/?p=1965</guid>
		<description><![CDATA[While it’s not 100% official, both the Wall Street Journal and TechCrunch are reporting that the long-rumored story that Apple will produce a CDMA version of the iPhone for Verizon, starting in Q1 2011, is true. As an iPhone owner on AT&#38;T, what will it take me to switch to Verizon? Let me write an [...]]]></description>
		<wfw:commentRss>http://thehopkinsonreport.com/2010/10/14/episode-125-open-letter-to-verizon-heres-what-you-must-do-to-get-my-iphone-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Episode 121: eBooks, Apps and iPads &#8211; This time, an opportunity I wont miss</title>
		<link>http://thehopkinsonreport.com/2010/09/13/episode-121-ebooks-apps-and-ipads-this-time-an-opportunity-i-wont-miss/</link>
		<comments>http://thehopkinsonreport.com/2010/09/13/episode-121-ebooks-apps-and-ipads-this-time-an-opportunity-i-wont-miss/#comments</comments>
		<pubDate>Mon, 13 Sep 2010 16:23:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Marketing Case Studies]]></category>
		<category><![CDATA[Social Networking / New Media]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[Dell]]></category>
		<category><![CDATA[eBooks]]></category>
		<category><![CDATA[ereader]]></category>
		<category><![CDATA[Hopkinson report]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[magazines]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://thehopkinsonreport.com/?p=1856</guid>
		<description><![CDATA[Jim can see the next big trend, and he&#8217;s not going to let it go by. Download the podcast from iTunes, or play it below: I get asked the following question quite often: &#8220;Jim, what&#8217;s the next big trend?&#8221; Sure, the internet is always growing, and social media, Facebook, Twitter, geolocation, group buying, online video, [...]]]></description>
		<wfw:commentRss>http://thehopkinsonreport.com/2010/09/13/episode-121-ebooks-apps-and-ipads-this-time-an-opportunity-i-wont-miss/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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