Stop trying to make the perfect viral video, just jump on someone else’s bandwagon
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“We want this to go viral!”
It’s a sentence that anyone that has spent time in internet marketing has heard 1,000 times. Mostly, it’s from an advertiser that doesn’t realize the cold, hard truth. It’s damn near impossible to purposely create something and make it go viral.
Sure, you can add all the elements that the internet lusts for, such as:
- Cats
- Kids
- Boobs
- Celebrities
- Getting hit in the groin
You can “seed it on Twitter.”
You can “post it on Facebook.”
You can “distribute it on YouTube.”
You can “submit it to Digg and reddit.”
While I think that I bring lots of energy and passion to my podcast, and am usually pretty articulate, I’ve never pretended that I have a great “radio voice.” Well, that distinction is made even clearer when you listen to my guest Matt Walters, a professional voiceover actor.
This podcast is truly a “must listen.”
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Everyone likes to quote the opening movie line with the gravel-voiced actor belting out “In a world…” but in reality, the people behind the success of movie trailers, commercial reads, and cartoon voices don’t get the recognition that they deserve.
This week I speak with Matt Walters, and he gives some great tips for getting into the business, how he got his start, and some hysterical examples of how my tagline could be read.
Topics we discuss:
- The interesting (and somewhat deceptive) way Matt got his start by defying stereotypes and pulling a “Karate Kid” move
- The process of getting an agent and breaking into the business
- Techniques for getting ready and warming up
- What happens when you get a nasal cold
- The different way a voiceover actor watches TV
Check out Matt’s voiceover reel:
We then talk about the godfather of voiceover, Don LaFontaine. Reading his wikipedia page, and watching a video tribute to him, you realize how amazing this guy was. Can you believe he’s done more than 5,000 movie trailers and hundreds of thousands of TV ads and promotions?
We also talk about whether it’s better to have a big part in a small movie, or in his case, a small part in a big movie. Matt played Owen Wilson’s work friend in Marley and Me (also starring Jennifer Aniston).
This podcast was recorded on Tuesday July 6, 2010, and it was a historic day for Cleveland Cavaliers NBA Superstar LeBron James. No, it was not the day that he announced which team he was going to via free agency. It was the day that LeBron joined Twitter.
Let’s look at the lessons learned from LeBron James’ first day on Twitter.
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1) Major brands need to engage in social media
Let’s face it, LeBron James is a brand. He is worth millions, is recognized worldwide, and generates revenue and profits on everything from ticket sales to merchandise. Until now, he has poked fun at Twitter, but he has finally broken down and signed up. Any major brand looking to engage with fans that does not have a social media presence does so at their own peril.
2) Your social circle strongly influences your decisions
What is the goal of nearly every company’s marketing department? To build a product with strong word-of-mouth marketing. Did you start using Google or Facebook because you saw a TV commercial about them? No. You found out about them because someone you know said “Hey, you need to check this out.”
Jim’s guest is Deanna Zandt, author of a social media book. They talk about how she got a book deal, raised money to fund it, and how she got free pizza.
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Deanna Zandt is the author of the new book, “Share This! How You Will Change the World with Social Networking” which you can find out more about at her website, DeannaZandt.com.
During our interview, we talk about the following topics:
- How the former corporate employee and self-proclaimed ‘webmonkey’ went from independent consultant to author
- The process she took to turn her training seminars into a book idea
- The “Jedi Mind Trick” philosophy her publisher uses, and how she used “the force” of social media to raise funds in order to work on her book
- How she used crowdsourcing on everything from the title to the cover — and how people reacted to it
- The free software program she used to dramatically ramp up her productivity during the writing process
And yes, she explains how she scored a free eye exam and free pizza along the way.
Jim interviews the guys from Whiteyboard.com, a simple product with a unique marketing spin.
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I love me a good whiteboard.
And why not? I’m a marketer, a creator, a speaker, an idea guy, and a project manager. I like mockups. I like sketches. I like seeing how a process could flow, and then erasing it with a napkin (can never seem to find that damn eraser) and then sketching it out again. That is what whiteboards are born to do.
Apple’s iPad is flying off the shelves. Jim gives his real-world results after 30 days with it, reviews the Wired Magazine app, analyzes market share trends and asks, can it be beat?
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iPad iPad iPad.
Everyone is talking about the iPad, and so am I. Lets take a look at three things today:
1) My experience with the iPad 3G after one month with the iPad
2) My thoughts on the Wired Magazine iPad app
3) Analyze Apple’s historic marketshare and drill down to see the future of tablet computing and if the iPad can be beat
Note: All thoughts are my own opinion and not that of Wired or Apple. I have no affiliation with Apple and was not compensated.
Summary of the podcast below. Listen to the entire show for the full experience.
OK, so I’ve had the iPad for 30 days of real world testing.
I’ve installed various apps: the Entertainment Weekly Must List and Weather Channel (good, but could use some work), ones with solid functionality (Kayak, Pandora, MLB at Bat), ones that I normally wouldn’t use (Marvel’s comic book reader and games such as Asphalt 5 and Labyrinth), and Conde Nast’s own (Epicurious, GQ, and Wired).
In this episode, I interview entrepreneurs Michael Lewis and Tim Kress-Spatz from Suite Arrival, a new business that lets you be discreet, get a treat to eat, and keep your travel plans neat.
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We’ve all been there
Admit it, the TSA and the terrorists have combined to make it much more difficult to travel. Long gone are the days of rolling up to the airport for that 10:15 flight at 9:45.
Oh no… you’ve got to get there early, have all your IDs ready, make sure your bags are not too plentiful (the fees! the fees!) or too heavy, watch out for metal belt buckles, take off those shoes, remove those jackets, and take out your laptops (which can only add to the fact that 10,000 laptops are stolen from airports PER WEEK).
This episode is an interview I did at SXSW with Matthew Inman, the author of the popular web comic called The Oatmeal. Find out how he went from social media favorite to a book deal.
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Background
Matt got his start at online marketing and SEO firm SEOMoz. He went from there to coding an online dating site completely by himself in just 66 hours, and then turning around and selling it in only six months. The key discovery while he was there? The comics, quizzes and viral content he used to market the site were even more popular than the site itself. And thus while concentrating on just the viral comics themselves, The Oatmeal was born.
We made it everyone! 100 episodes! I’ll cover 10 lessons learned, the big party, and give some shoutouts.
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Wow, 100 episodes – pretty amazing. I’ve been at this for more than 2 years, week in, week out, whether I was tired or sick or excited, I carved out a little time to try and share some thoughts with you.
Listen, I’m an oldest child, I’m a Leo, and obviously I like to hear myself talk. But I try to be aware of that and not get TOO full of myself. I realize this isn’t 21 seasons of the Simpsons or some of the other social media guys with millions of followers. It’s not the frontpage of the NY Times, the cover of Wired, and it’s not even a video podcast. Even 2010, some people don’t even know what a podcast IS.
In this episode of The Hopkinson Report, Jim talks with Brendan McManus of Wildfire. The Wildfire guys have developed a streamlined, cost-efficient, and user-friendly way of integrating promotions into Facebook fan pages.
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The numbers are overwhelming…
- Facebook has 400 million users and just keeps growing
- Users are joining at least 4 fan pages every month
- Traffic from Facebook to websites is increasing
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