<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>The Hopkinson Report &#187; Branding / Advertising</title>
	<atom:link href="http://thehopkinsonreport.com/category/branding-advertising/feed/" rel="self" type="application/rss+xml" />
	<link>http://thehopkinsonreport.com</link>
	<description>Wired.com&#039;s Marketing Guy Jim Hopkinson takes a fresh and funny look at marketing trends in the Wired world.</description>
	<lastBuildDate>Wed, 28 Dec 2011 16:25:33 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3</generator>
		<item>
		<title>Episode 174: The three pillars of Facebook engagement</title>
		<link>http://thehopkinsonreport.com/2011/11/04/episode-174-the-three-pillars-of-facebook-engagement/</link>
		<comments>http://thehopkinsonreport.com/2011/11/04/episode-174-the-three-pillars-of-facebook-engagement/#comments</comments>
		<pubDate>Fri, 04 Nov 2011 13:42:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding / Advertising]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marketing Case Studies]]></category>
		<category><![CDATA[Social Networking / New Media]]></category>
		<category><![CDATA[comments]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[facebook analytics]]></category>
		<category><![CDATA[facebook post]]></category>
		<category><![CDATA[Hopkinson report]]></category>
		<category><![CDATA[Jim Hopkinson]]></category>
		<category><![CDATA[likes]]></category>
		<category><![CDATA[shares]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://thehopkinsonreport.com/?p=2824</guid>
		<description><![CDATA[Discover the three best ways to engage with readers on Facebook - Download podcast: Via iTunes &#124; Save to computer (Right click, Save As) - Play it below: Facebook continues to be the social media giant. It’s funny to look back at Episode 105 eighteen months ago back in May 2010 when I wondered whether [...]]]></description>
		<wfw:commentRss>http://thehopkinsonreport.com/2011/11/04/episode-174-the-three-pillars-of-facebook-engagement/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Episode 167: What would YOU do with 250,000 HP Touchpad tablets?</title>
		<link>http://thehopkinsonreport.com/2011/08/31/episode-167-what-would-you-do-with-250000-hp-touchpad-tablets/</link>
		<comments>http://thehopkinsonreport.com/2011/08/31/episode-167-what-would-you-do-with-250000-hp-touchpad-tablets/#comments</comments>
		<pubDate>Wed, 31 Aug 2011 19:32:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding / Advertising]]></category>
		<category><![CDATA[Marketing Case Studies]]></category>
		<category><![CDATA[Social Networking / New Media]]></category>
		<category><![CDATA[Apple iPad]]></category>
		<category><![CDATA[case study]]></category>
		<category><![CDATA[computers]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[fail]]></category>
		<category><![CDATA[Hewlett-Packard]]></category>
		<category><![CDATA[Hopkinson report]]></category>
		<category><![CDATA[HP]]></category>
		<category><![CDATA[tablet]]></category>
		<category><![CDATA[touchpad]]></category>

		<guid isPermaLink="false">http://thehopkinsonreport.com/?p=2712</guid>
		<description><![CDATA[HP has had a tough year. What would you have done differently? - Download podcast: Via iTunes &#124; Save to computer (Right click, Save As) - Play it below: Today I talk about the troubles at HP, and the interesting story around the Touchpad. Listen to the podcast for the full story, but here are [...]]]></description>
		<wfw:commentRss>http://thehopkinsonreport.com/2011/08/31/episode-167-what-would-you-do-with-250000-hp-touchpad-tablets/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Episode 166: How to create a viral infographic to market your brand.</title>
		<link>http://thehopkinsonreport.com/2011/08/26/episode-166-how-to-create-a-viral-infographic-to-market-your-brand/</link>
		<comments>http://thehopkinsonreport.com/2011/08/26/episode-166-how-to-create-a-viral-infographic-to-market-your-brand/#comments</comments>
		<pubDate>Fri, 26 Aug 2011 18:43:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding / Advertising]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Job Search / Interviewing]]></category>
		<category><![CDATA[Social Networking / New Media]]></category>
		<category><![CDATA[case study]]></category>
		<category><![CDATA[data visualization]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[Hopkinson report]]></category>
		<category><![CDATA[how to create an infographic]]></category>
		<category><![CDATA[infographic]]></category>
		<category><![CDATA[information graphic]]></category>
		<category><![CDATA[personal brand]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://thehopkinsonreport.com/?p=2694</guid>
		<description><![CDATA[Jim interviews designer Shaun Sanders to learn the key to building amazing infographics. - Download podcast: Via iTunes &#124; Save to computer (Right click, Save As) - Play it below: Today I speak with Shaun Sanders, a graphic designer specializing in infographics. I met Shaun through our mutual friend Alexis Ohanian, who hired Shaun to [...]]]></description>
		<wfw:commentRss>http://thehopkinsonreport.com/2011/08/26/episode-166-how-to-create-a-viral-infographic-to-market-your-brand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Episode 162: Interview – Nick Gammell of Gain Fitness</title>
		<link>http://thehopkinsonreport.com/2011/07/28/episode-162-interview-%e2%80%93-nick-gammell-of-gain-fitness/</link>
		<comments>http://thehopkinsonreport.com/2011/07/28/episode-162-interview-%e2%80%93-nick-gammell-of-gain-fitness/#comments</comments>
		<pubDate>Wed, 27 Jul 2011 20:19:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Branding / Advertising]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Marketing Case Studies]]></category>
		<category><![CDATA[app marketing]]></category>
		<category><![CDATA[Gain Fitness]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Hopkinson report]]></category>
		<category><![CDATA[iphone app]]></category>
		<category><![CDATA[lose weight]]></category>
		<category><![CDATA[personal trainer]]></category>
		<category><![CDATA[web fitness]]></category>
		<category><![CDATA[workout plan]]></category>
		<category><![CDATA[workout program]]></category>

		<guid isPermaLink="false">http://thehopkinsonreport.com/?p=2628</guid>
		<description><![CDATA[Jim interviews Nick Gammell, CEO and founder of workout app Gain Fitness. - Download podcast: Via iTunes &#124; Save to computer (Right click, Save As) - Play it below: When it comes to working out, there are questions that come up time and time again: - We all know we SHOULD work out, what can [...]]]></description>
		<wfw:commentRss>http://thehopkinsonreport.com/2011/07/28/episode-162-interview-%e2%80%93-nick-gammell-of-gain-fitness/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Episode 161: How to create a personal website, Part 1</title>
		<link>http://thehopkinsonreport.com/2011/07/22/episode-161-how-to-create-a-personal-website-part-1/</link>
		<comments>http://thehopkinsonreport.com/2011/07/22/episode-161-how-to-create-a-personal-website-part-1/#comments</comments>
		<pubDate>Thu, 21 Jul 2011 21:06:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding / Advertising]]></category>
		<category><![CDATA[Marketing Case Studies]]></category>
		<category><![CDATA[Social Networking / New Media]]></category>
		<category><![CDATA[case study]]></category>
		<category><![CDATA[dreamhost]]></category>
		<category><![CDATA[Hopkinson report]]></category>
		<category><![CDATA[how to build an online site]]></category>
		<category><![CDATA[how to create a website]]></category>
		<category><![CDATA[personal branding]]></category>
		<category><![CDATA[personal branding online]]></category>
		<category><![CDATA[personal website]]></category>
		<category><![CDATA[Tumblr]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://thehopkinsonreport.com/?p=2612</guid>
		<description><![CDATA[Jim walks you through the questions you need to answer when constructing a personal website for your brand. - Download podcast: Via iTunes &#124; Save to computer (Right click, Save As) - Play it below: &#160; (When you&#8217;re done here, check out How to create a personal website, Part 2) For those that know me [...]]]></description>
		<wfw:commentRss>http://thehopkinsonreport.com/2011/07/22/episode-161-how-to-create-a-personal-website-part-1/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Episode 160: Interview &#8211; Soraya Darabi, former Manager of Social Media Marketing at The New York Times and current CMO at Foodspotting.com</title>
		<link>http://thehopkinsonreport.com/2011/07/14/episode-160-interview-soraya-darabi-former-manager-of-social-media-marketing-at-the-new-york-times-and-current-cmo-at-foodspotting-com/</link>
		<comments>http://thehopkinsonreport.com/2011/07/14/episode-160-interview-soraya-darabi-former-manager-of-social-media-marketing-at-the-new-york-times-and-current-cmo-at-foodspotting-com/#comments</comments>
		<pubDate>Wed, 13 Jul 2011 20:15:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding / Advertising]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[New York City]]></category>
		<category><![CDATA[Social Networking / New Media]]></category>
		<category><![CDATA[ABC News]]></category>
		<category><![CDATA[Conde Nast]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[Fast Company]]></category>
		<category><![CDATA[Foodspotting]]></category>
		<category><![CDATA[Hopkinson report]]></category>
		<category><![CDATA[New York Times]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Soraya Darabi]]></category>
		<category><![CDATA[Startup]]></category>

		<guid isPermaLink="false">http://thehopkinsonreport.com/?p=2595</guid>
		<description><![CDATA[Jim interviews Soraya Darabi, co-founder and CMO of Foodspotting.com and New Media Strategist for ABC News. - Download podcast: Via iTunes &#124; Save to computer (Right click, Save As) - Play it below: Some people spend their entire careers building toward that one, life-fulfilling, amazing job. Others will look back as they retire and be [...]]]></description>
		<wfw:commentRss>http://thehopkinsonreport.com/2011/07/14/episode-160-interview-soraya-darabi-former-manager-of-social-media-marketing-at-the-new-york-times-and-current-cmo-at-foodspotting-com/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Episode 156: Interview – How a local chocolate shop uses Facebook, Twitter, QR codes, and Groupon to drive business.</title>
		<link>http://thehopkinsonreport.com/2011/06/18/episode-156-interview-%e2%80%93-how-a-local-chocolate-shop-uses-facebook-twitter-qr-codes-and-groupon-to-drive-business/</link>
		<comments>http://thehopkinsonreport.com/2011/06/18/episode-156-interview-%e2%80%93-how-a-local-chocolate-shop-uses-facebook-twitter-qr-codes-and-groupon-to-drive-business/#comments</comments>
		<pubDate>Fri, 17 Jun 2011 23:30:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding / Advertising]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Marketing Case Studies]]></category>
		<category><![CDATA[New York City]]></category>
		<category><![CDATA[Social Networking / New Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Byron Bennett]]></category>
		<category><![CDATA[Chocolate Library]]></category>
		<category><![CDATA[chocolatier]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[Groupon]]></category>
		<category><![CDATA[Hopkinson report]]></category>
		<category><![CDATA[local business]]></category>
		<category><![CDATA[QR codes]]></category>

		<guid isPermaLink="false">http://thehopkinsonreport.com/?p=2518</guid>
		<description><![CDATA[Jim interviews Byron Bennett, owner of a NYC chocolate shop about how a small business uses Facebook, Twitter, QR codes, Websites, and his experience with Groupon. - Download podcast: Via iTunes &#124; Save to computer (Right click, Save As) - Play it below: It&#8217;s one thing for media companies to be on social media, but [...]]]></description>
		<wfw:commentRss>http://thehopkinsonreport.com/2011/06/18/episode-156-interview-%e2%80%93-how-a-local-chocolate-shop-uses-facebook-twitter-qr-codes-and-groupon-to-drive-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Episode 153: How to write, self-publish, and market a religious thriller that kills on Amazon (even if you work in IT).</title>
		<link>http://thehopkinsonreport.com/2011/05/19/episode-153-pentecost-how-to-write-self-publish-and-market-a-religious-thriller-that-kills-on-amazon-even-if-you-work-in-it/</link>
		<comments>http://thehopkinsonreport.com/2011/05/19/episode-153-pentecost-how-to-write-self-publish-and-market-a-religious-thriller-that-kills-on-amazon-even-if-you-work-in-it/#comments</comments>
		<pubDate>Thu, 19 May 2011 00:14:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding / Advertising]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Marketing Case Studies]]></category>
		<category><![CDATA[Pop Culture / Entertainment]]></category>
		<category><![CDATA[Social Networking / New Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Amazon.com]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[Creative Penn]]></category>
		<category><![CDATA[Hopkinson report]]></category>
		<category><![CDATA[Joanna Penn]]></category>
		<category><![CDATA[passive income]]></category>
		<category><![CDATA[Pentecost]]></category>
		<category><![CDATA[religious thriller]]></category>
		<category><![CDATA[self-publish]]></category>
		<category><![CDATA[side business]]></category>

		<guid isPermaLink="false">http://thehopkinsonreport.com/?p=2464</guid>
		<description><![CDATA[Today I interview Joanna Penn of The Creative Penn and self-published author of the religious thriller, Pentecost. - Download the podcast via iTunes - Download the podcast to your computer (Right click, Save As) - Play it below: For the full interview &#8212; a must-listen for anyone wanting to self-publish their own book &#8212; please [...]]]></description>
		<wfw:commentRss>http://thehopkinsonreport.com/2011/05/19/episode-153-pentecost-how-to-write-self-publish-and-market-a-religious-thriller-that-kills-on-amazon-even-if-you-work-in-it/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
<enclosure url="http://downloads.wired.com/podcasts/assets/thehopkinsonreport/TheHopkinsonReport153.mp3" length="41140487" type="audio/mpeg" />
		</item>
		<item>
		<title>Episode 152: Finding your Superhero origins &#8211; Michael Margolis explains how to craft a better &#8220;About Me&#8221; page</title>
		<link>http://thehopkinsonreport.com/2011/05/12/episode-152-finding-your-superhero-origins-michael-margolis-explains-how-to-craft-a-better-about-me-page/</link>
		<comments>http://thehopkinsonreport.com/2011/05/12/episode-152-finding-your-superhero-origins-michael-margolis-explains-how-to-craft-a-better-about-me-page/#comments</comments>
		<pubDate>Wed, 11 May 2011 23:06:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding / Advertising]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Marketing Case Studies]]></category>
		<category><![CDATA[New York City]]></category>
		<category><![CDATA[Social Networking / New Media]]></category>
		<category><![CDATA[About Me]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[career reinvention]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[Get Storied]]></category>
		<category><![CDATA[Hopkinson report]]></category>
		<category><![CDATA[Michael Margolis]]></category>
		<category><![CDATA[personal branding]]></category>
		<category><![CDATA[side business]]></category>
		<category><![CDATA[Superhero]]></category>

		<guid isPermaLink="false">http://thehopkinsonreport.com/?p=2448</guid>
		<description><![CDATA[Today I interview Michael Margolis, and he tells us how to tap into your superhero origins to create the most important page on your website – your About Me page. - Download the podcast via iTunes - Download the podcast to your computer (Right click, Save As) - Play it below: Podcast Transcript: 5/10/2011 Hi, [...]]]></description>
		<wfw:commentRss>http://thehopkinsonreport.com/2011/05/12/episode-152-finding-your-superhero-origins-michael-margolis-explains-how-to-craft-a-better-about-me-page/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
<enclosure url="http://downloads.wired.com/podcasts/assets/thehopkinsonreport/TheHopkinsonReport152.mp3" length="39642252" type="audio/mpeg" />
		</item>
		<item>
		<title>Episode 151: Wired Business Conference 2011 &#8211; 6 lessons from the world&#8217;s best leaders</title>
		<link>http://thehopkinsonreport.com/2011/05/05/episode-151-wired-business-conference-2011-6-lessons-from-the-worlds-best-leaders/</link>
		<comments>http://thehopkinsonreport.com/2011/05/05/episode-151-wired-business-conference-2011-6-lessons-from-the-worlds-best-leaders/#comments</comments>
		<pubDate>Wed, 04 May 2011 19:39:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding / Advertising]]></category>
		<category><![CDATA[Marketing Case Studies]]></category>
		<category><![CDATA[New York City]]></category>
		<category><![CDATA[Social Networking / New Media]]></category>
		<category><![CDATA[Bill Gates]]></category>
		<category><![CDATA[Chris Anderson]]></category>
		<category><![CDATA[Disruptive Business]]></category>
		<category><![CDATA[Hopkinson report]]></category>
		<category><![CDATA[Khan Academy]]></category>
		<category><![CDATA[Martha Stewart]]></category>
		<category><![CDATA[Reed Hastings]]></category>
		<category><![CDATA[Wired Business Conference]]></category>
		<category><![CDATA[Wired Magazine]]></category>
		<category><![CDATA[Y Combinator]]></category>

		<guid isPermaLink="false">http://thehopkinsonreport.com/?p=2429</guid>
		<description><![CDATA[Jim gives his take from the Wired Business Conference - Download the podcast via iTunes - Download the podcast to your computer (Right click, Save As) - Play it below: On Tuesday May 3 I had the privilege of attending the third annual Wired Business Conference in New York City, &#8220;live tweeting&#8221; from the @WiredBiz [...]]]></description>
		<wfw:commentRss>http://thehopkinsonreport.com/2011/05/05/episode-151-wired-business-conference-2011-6-lessons-from-the-worlds-best-leaders/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
<enclosure url="http://downloads.wired.com/podcasts/assets/thehopkinsonreport/TheHopkinsonReport151.mp3" length="25447257" type="audio/mpeg" />
		</item>
	</channel>
</rss>

