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	<title>The Hopkinson Report &#187; Cars</title>
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	<link>http://thehopkinsonreport.com</link>
	<description>Wired.com&#039;s Marketing Guy Jim Hopkinson takes a fresh and funny look at marketing trends in the Wired world.</description>
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		<title>Episode 150: High tech and new media in the auto industry – real advancement or just lots of bling?</title>
		<link>http://thehopkinsonreport.com/2011/04/27/episode-150-high-tech-and-new-media-in-the-auto-industry-%e2%80%93-real-advancement-or-just-lots-of-bling/</link>
		<comments>http://thehopkinsonreport.com/2011/04/27/episode-150-high-tech-and-new-media-in-the-auto-industry-%e2%80%93-real-advancement-or-just-lots-of-bling/#comments</comments>
		<pubDate>Wed, 27 Apr 2011 13:13:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding / Advertising]]></category>
		<category><![CDATA[Cars]]></category>
		<category><![CDATA[New York City]]></category>
		<category><![CDATA[Pop Culture / Entertainment]]></category>
		<category><![CDATA[Social Networking / New Media]]></category>
		<category><![CDATA[autos]]></category>
		<category><![CDATA[Detroit]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[foursquare]]></category>
		<category><![CDATA[Hopkinson report]]></category>
		<category><![CDATA[Hyundai Sonata]]></category>
		<category><![CDATA[NY Auto Show]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[Porsche]]></category>

		<guid isPermaLink="false">http://thehopkinsonreport.com/?p=2407</guid>
		<description><![CDATA[Jim gives his observations from the NY Auto Show. Is the industry advancing, or is it all just marketing bling? Download the podcast from iTunes, or play it below: Episode #150! Thanks to everyone that has read the blog and listened to the podcast over the years. It seems things have come full circle&#8230; In [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Episode 140: Getting Facebook status updates in your car is a ridiculous idea. Or is it?</title>
		<link>http://thehopkinsonreport.com/2011/02/10/episode-140-getting-facebook-status-updates-in-your-car-is-a-ridiculous-idea-or-is-it/</link>
		<comments>http://thehopkinsonreport.com/2011/02/10/episode-140-getting-facebook-status-updates-in-your-car-is-a-ridiculous-idea-or-is-it/#comments</comments>
		<pubDate>Wed, 09 Feb 2011 18:48:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding / Advertising]]></category>
		<category><![CDATA[Cars]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Pop Culture / Entertainment]]></category>
		<category><![CDATA[Chevy]]></category>
		<category><![CDATA[commercials]]></category>
		<category><![CDATA[Hopkinson report]]></category>
		<category><![CDATA[Mark Zuckerberg]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing trends]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[status updates]]></category>
		<category><![CDATA[Super Bowl]]></category>

		<guid isPermaLink="false">http://thehopkinsonreport.com/?p=2253</guid>
		<description><![CDATA[Today I question the spread of social media to every last place on earth. Download the podcast from iTunes, or play it below: Hey everybody It’s my annual Super Bowl commercial podcast. You know I love sports, you know I love marketing, and I also love beer and cars so that’s covered too. Last year [...]]]></description>
		<wfw:commentRss>http://thehopkinsonreport.com/2011/02/10/episode-140-getting-facebook-status-updates-in-your-car-is-a-ridiculous-idea-or-is-it/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Episode 133: Is the Apple product upsell path the best in history?</title>
		<link>http://thehopkinsonreport.com/2010/12/09/episode-133-is-the-apple-product-upsell-path-the-best-in-history/</link>
		<comments>http://thehopkinsonreport.com/2010/12/09/episode-133-is-the-apple-product-upsell-path-the-best-in-history/#comments</comments>
		<pubDate>Thu, 09 Dec 2010 16:34:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Branding / Advertising]]></category>
		<category><![CDATA[Cars]]></category>
		<category><![CDATA[Marketing Case Studies]]></category>
		<category><![CDATA[Pop Culture / Entertainment]]></category>
		<category><![CDATA[Apple Store]]></category>
		<category><![CDATA[Hopkinson report]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[Macbook]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing trends]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[upgrade path]]></category>

		<guid isPermaLink="false">http://thehopkinsonreport.com/?p=2124</guid>
		<description><![CDATA[The ideal customer is not only one that keeps coming back, but that buys more expensive items over time. Is Apple the best in history? Download the podcast from iTunes, or play it below: We are winding down the end of the year, just a few podcasts left to go. As we hit the holidays, [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Episode 91: Missing the point &#8211; 10 Super Bowl commercials that were completely irrelevant (and 6 that weren&#8217;t)</title>
		<link>http://thehopkinsonreport.com/2010/02/10/episode-91-missing-the-point-10-super-bowl-commercials-that-were-completely-irrelevant-and-6-that-werent/</link>
		<comments>http://thehopkinsonreport.com/2010/02/10/episode-91-missing-the-point-10-super-bowl-commercials-that-were-completely-irrelevant-and-6-that-werent/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 00:17:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding / Advertising]]></category>
		<category><![CDATA[Cars]]></category>
		<category><![CDATA[Pop Culture / Entertainment]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Hopkinson Report Podcast]]></category>
		<category><![CDATA[marketing relevance]]></category>
		<category><![CDATA[MyShapeUps]]></category>
		<category><![CDATA[Super Bowl Ads]]></category>
		<category><![CDATA[Super Bowl commercials]]></category>
		<category><![CDATA[Super Bowl Marketing]]></category>
		<category><![CDATA[SuperBowl Ads]]></category>
		<category><![CDATA[SuperBowl commercials]]></category>
		<category><![CDATA[TV commercials]]></category>

		<guid isPermaLink="false">http://thehopkinsonreport.com/?p=1422</guid>
		<description><![CDATA[Ah, Super Bowl Sunday. The day every football player aspires to. How do players get their start? The NFL Draft. The last player picked, after more than 200-250 people have been selected, has been given the name &#8220;Mr. Irrelevant.&#8221; Don’t laugh &#8212; Marty Moore was picked by the Patriots dead last in 1994, and went [...]]]></description>
		<wfw:commentRss>http://thehopkinsonreport.com/2010/02/10/episode-91-missing-the-point-10-super-bowl-commercials-that-were-completely-irrelevant-and-6-that-werent/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Episode 71: The right way and wrong way to approach Cars, Careers, and Marketing Communication</title>
		<link>http://thehopkinsonreport.com/2009/08/26/episode-71-the-right-way-and-wrong-way-to-approach-cars-careers-and-marketing-communication/</link>
		<comments>http://thehopkinsonreport.com/2009/08/26/episode-71-the-right-way-and-wrong-way-to-approach-cars-careers-and-marketing-communication/#comments</comments>
		<pubDate>Wed, 26 Aug 2009 14:45:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Cars]]></category>
		<category><![CDATA[Job Search / Interviewing]]></category>
		<category><![CDATA[3rd Generation Toyota Prius]]></category>
		<category><![CDATA[Car Searching Tips]]></category>
		<category><![CDATA[career advice]]></category>
		<category><![CDATA[Career Tips]]></category>
		<category><![CDATA[Hopkinson Report Podcast]]></category>
		<category><![CDATA[Job Advice]]></category>
		<category><![CDATA[Job Search Tips]]></category>
		<category><![CDATA[marketing tips]]></category>
		<category><![CDATA[Used Cars]]></category>

		<guid isPermaLink="false">http://thehopkinsonreport.com/?p=961</guid>
		<description><![CDATA[What do a new car purchase, choosing a career, and marketing have in common? Download the podcast from iTunes, or play it below: When I was 22, I was fresh out of college and the country was mired in the worst recession since&#8230; well, since the one we&#8217;re in right now. Jobs were so scarce [...]]]></description>
		<wfw:commentRss>http://thehopkinsonreport.com/2009/08/26/episode-71-the-right-way-and-wrong-way-to-approach-cars-careers-and-marketing-communication/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Episode 52: Driving customers &#8211; 10 marketing hits and misses at the NY Auto Show</title>
		<link>http://thehopkinsonreport.com/2009/04/16/episode-52-driving-customers-10-marketing-hits-and-misses-at-the-ny-auto-show/</link>
		<comments>http://thehopkinsonreport.com/2009/04/16/episode-52-driving-customers-10-marketing-hits-and-misses-at-the-ny-auto-show/#comments</comments>
		<pubDate>Wed, 15 Apr 2009 21:52:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding / Advertising]]></category>
		<category><![CDATA[Cars]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[New York City]]></category>
		<category><![CDATA[Pop Culture / Entertainment]]></category>
		<category><![CDATA[Social Networking / New Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[auto industry strategy]]></category>
		<category><![CDATA[automaker marketing]]></category>
		<category><![CDATA[Jim Hopkinson]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New York City Auto Show]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://thehopkinsonreport.com/?p=629</guid>
		<description><![CDATA[Hey, it’s the 1 year anniversary of The Hopkinson Report! So what’s my secret? Either delve into a topic that you’re really really into, or meet and interview people doing very cool things. As a car geek, I spent 4 hours at the New York Auto Show. So in a testament to my very first [...]]]></description>
		<wfw:commentRss>http://thehopkinsonreport.com/2009/04/16/episode-52-driving-customers-10-marketing-hits-and-misses-at-the-ny-auto-show/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Episode 51: Interview &#8211; Josh Baer from &#8220;Other Inbox&#8221; has the key for curing email overload (and a Tesla)</title>
		<link>http://thehopkinsonreport.com/2009/04/09/episode-51-interview-josh-baer-from-other-inbox-has-the-key-for-curing-email-overload-and-a-tesla/</link>
		<comments>http://thehopkinsonreport.com/2009/04/09/episode-51-interview-josh-baer-from-other-inbox-has-the-key-for-curing-email-overload-and-a-tesla/#comments</comments>
		<pubDate>Wed, 08 Apr 2009 20:51:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Cars]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Social Networking / New Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[email overload]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[Jim Hopkinson]]></category>
		<category><![CDATA[josh baer]]></category>
		<category><![CDATA[other inbox]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[SXSW]]></category>
		<category><![CDATA[Tesla Roadster electric car]]></category>
		<category><![CDATA[Twitter strategy]]></category>
		<category><![CDATA[Wired]]></category>

		<guid isPermaLink="false">http://thehopkinsonreport.com/?p=614</guid>
		<description><![CDATA[At the SXSW Interactive festival in mid-March, I interviewed several fantastic, interesting individuals and small companies that are on the leading edge of using social media and marketing on the web. This podcast interviews entrepreneur Joshua Baer from Other Inbox, and he has the key for curing email overload, and for a Tesla Roadster. Download [...]]]></description>
		<wfw:commentRss>http://thehopkinsonreport.com/2009/04/09/episode-51-interview-josh-baer-from-other-inbox-has-the-key-for-curing-email-overload-and-a-tesla/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Episode 45: Netbooks – Gadget Lust or Marketing Hype?</title>
		<link>http://thehopkinsonreport.com/2009/02/25/episode-45-netbooks-%e2%80%93-gadget-lust-or-marketing-hype/</link>
		<comments>http://thehopkinsonreport.com/2009/02/25/episode-45-netbooks-%e2%80%93-gadget-lust-or-marketing-hype/#comments</comments>
		<pubDate>Wed, 25 Feb 2009 15:43:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Cars]]></category>
		<category><![CDATA[Marketing Case Studies]]></category>
		<category><![CDATA[New York City]]></category>
		<category><![CDATA[Pop Culture / Entertainment]]></category>
		<category><![CDATA[Acer Aspire]]></category>
		<category><![CDATA[ASUS Eee PC]]></category>
		<category><![CDATA[HP netbook]]></category>
		<category><![CDATA[Jim Hopkinson]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing case study]]></category>
		<category><![CDATA[MSI Wind]]></category>
		<category><![CDATA[netbooks]]></category>
		<category><![CDATA[podc]]></category>
		<category><![CDATA[Wired]]></category>

		<guid isPermaLink="false">http://thehopkinsonreport.com/?p=498</guid>
		<description><![CDATA[Are the new breed of netbooks the real deal or marketing hype? In last week&#8217;s podcast and blog post, I laid out a dilemma for the gadget-obsessed. The Amazon Kindle 2 and a slew of mini notebook computers &#8211; or netbooks &#8211; have entered the market in the last year or so at a price [...]]]></description>
		<wfw:commentRss>http://thehopkinsonreport.com/2009/02/25/episode-45-netbooks-%e2%80%93-gadget-lust-or-marketing-hype/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<title>Episode 35: What Japanese toilets taught me about the auto industry.</title>
		<link>http://thehopkinsonreport.com/2008/12/18/episode-35-what-japanese-toilets-taught-me-about-the-auto-industry/</link>
		<comments>http://thehopkinsonreport.com/2008/12/18/episode-35-what-japanese-toilets-taught-me-about-the-auto-industry/#comments</comments>
		<pubDate>Thu, 18 Dec 2008 10:40:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding / Advertising]]></category>
		<category><![CDATA[Cars]]></category>
		<category><![CDATA[Japan]]></category>
		<category><![CDATA[Pop Culture / Entertainment]]></category>
		<category><![CDATA[car quality]]></category>
		<category><![CDATA[hybrid cars]]></category>
		<category><![CDATA[Japanese culture]]></category>
		<category><![CDATA[Jim Hopkinson]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing case study]]></category>
		<category><![CDATA[marketing rant]]></category>
		<category><![CDATA[Toto Toilets]]></category>
		<category><![CDATA[US auto industry]]></category>
		<category><![CDATA[Wired]]></category>

		<guid isPermaLink="false">http://thehopkinsonreport.com/?p=179</guid>
		<description><![CDATA[You thought I was kidding when I said I would do an entire podcast about toilets, but you were wrong. Here’s what Japanese toilets taught me about the auto industry. Play Episode (recommended for maximum loud, funny, ranting): Or read as a blog post: Konnichiwa, boys and girls. Today I’ll do my final podcast about [...]]]></description>
		<wfw:commentRss>http://thehopkinsonreport.com/2008/12/18/episode-35-what-japanese-toilets-taught-me-about-the-auto-industry/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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		<title>Episode 34: The Hyper-Influencer … Word-of-mouth marketing mavens using social media to influence sales.</title>
		<link>http://thehopkinsonreport.com/2008/12/12/episode-34-the-hyper-influencer-%e2%80%a6-word-of-mouth-marketing-mavens-using-social-media-to-influence-sales/</link>
		<comments>http://thehopkinsonreport.com/2008/12/12/episode-34-the-hyper-influencer-%e2%80%a6-word-of-mouth-marketing-mavens-using-social-media-to-influence-sales/#comments</comments>
		<pubDate>Fri, 12 Dec 2008 09:18:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding / Advertising]]></category>
		<category><![CDATA[Cars]]></category>
		<category><![CDATA[Marketing Case Studies]]></category>
		<category><![CDATA[Social Networking / New Media]]></category>
		<category><![CDATA[HD camera]]></category>
		<category><![CDATA[hyper-influencer]]></category>
		<category><![CDATA[influential tech consumer]]></category>
		<category><![CDATA[Jim Hopkinson]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing case study]]></category>
		<category><![CDATA[social media]]></category>
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		<category><![CDATA[Wired]]></category>

		<guid isPermaLink="false">http://thehopkinsonreport.com/?p=166</guid>
		<description><![CDATA[                From cars to cameras, who are the people that make you buy what you buy? They are hyper-influencers, word-of-mouth marketing mavens using social media to influence sales. Play Episode (recommended): Or read as a blog post: Picture the scene. It was the fall of 1992 and with [...]]]></description>
		<wfw:commentRss>http://thehopkinsonreport.com/2008/12/12/episode-34-the-hyper-influencer-%e2%80%a6-word-of-mouth-marketing-mavens-using-social-media-to-influence-sales/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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