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	<title>The Hopkinson Report &#187; Facebook</title>
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	<link>http://thehopkinsonreport.com</link>
	<description>Wired.com&#039;s Marketing Guy Jim Hopkinson takes a fresh and funny look at marketing trends in the Wired world.</description>
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		<title>Episode 174: The three pillars of Facebook engagement</title>
		<link>http://thehopkinsonreport.com/2011/11/04/episode-174-the-three-pillars-of-facebook-engagement/</link>
		<comments>http://thehopkinsonreport.com/2011/11/04/episode-174-the-three-pillars-of-facebook-engagement/#comments</comments>
		<pubDate>Fri, 04 Nov 2011 13:42:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding / Advertising]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marketing Case Studies]]></category>
		<category><![CDATA[Social Networking / New Media]]></category>
		<category><![CDATA[comments]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[facebook analytics]]></category>
		<category><![CDATA[facebook post]]></category>
		<category><![CDATA[Hopkinson report]]></category>
		<category><![CDATA[Jim Hopkinson]]></category>
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		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://thehopkinsonreport.com/?p=2824</guid>
		<description><![CDATA[Discover the three best ways to engage with readers on Facebook - Download podcast: Via iTunes &#124; Save to computer (Right click, Save As) - Play it below: Facebook continues to be the social media giant. It’s funny to look back at Episode 105 eighteen months ago back in May 2010 when I wondered whether [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Episode 171: Interview – Krista Neher, social media and digital trainer and CEO of Bootcamp Digital</title>
		<link>http://thehopkinsonreport.com/2011/10/06/2782/</link>
		<comments>http://thehopkinsonreport.com/2011/10/06/2782/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 18:20:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Marketing Case Studies]]></category>
		<category><![CDATA[Pop Culture / Entertainment]]></category>
		<category><![CDATA[Social Networking / New Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[bootcamp digital]]></category>
		<category><![CDATA[digital trainer]]></category>
		<category><![CDATA[dream job]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[Hopkinson report]]></category>
		<category><![CDATA[Krista Neher]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media misconceptions]]></category>
		<category><![CDATA[starting a business]]></category>

		<guid isPermaLink="false">http://thehopkinsonreport.com/?p=2782</guid>
		<description><![CDATA[Jim has a high-energy interview with author, speaker, and social media pro Krista Neher. - Download podcast: Via iTunes &#124; Save to computer (Right click, Save As) - Play it below: This week I had a great interview with with author, speaker, and social media pro Krista Neher. As usual, for the full interview &#8212; [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Episode 156: Interview – How a local chocolate shop uses Facebook, Twitter, QR codes, and Groupon to drive business.</title>
		<link>http://thehopkinsonreport.com/2011/06/18/episode-156-interview-%e2%80%93-how-a-local-chocolate-shop-uses-facebook-twitter-qr-codes-and-groupon-to-drive-business/</link>
		<comments>http://thehopkinsonreport.com/2011/06/18/episode-156-interview-%e2%80%93-how-a-local-chocolate-shop-uses-facebook-twitter-qr-codes-and-groupon-to-drive-business/#comments</comments>
		<pubDate>Fri, 17 Jun 2011 23:30:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding / Advertising]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Marketing Case Studies]]></category>
		<category><![CDATA[New York City]]></category>
		<category><![CDATA[Social Networking / New Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Byron Bennett]]></category>
		<category><![CDATA[Chocolate Library]]></category>
		<category><![CDATA[chocolatier]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[Groupon]]></category>
		<category><![CDATA[Hopkinson report]]></category>
		<category><![CDATA[local business]]></category>
		<category><![CDATA[QR codes]]></category>

		<guid isPermaLink="false">http://thehopkinsonreport.com/?p=2518</guid>
		<description><![CDATA[Jim interviews Byron Bennett, owner of a NYC chocolate shop about how a small business uses Facebook, Twitter, QR codes, Websites, and his experience with Groupon. - Download podcast: Via iTunes &#124; Save to computer (Right click, Save As) - Play it below: It&#8217;s one thing for media companies to be on social media, but [...]]]></description>
		<wfw:commentRss>http://thehopkinsonreport.com/2011/06/18/episode-156-interview-%e2%80%93-how-a-local-chocolate-shop-uses-facebook-twitter-qr-codes-and-groupon-to-drive-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Episode 153: How to write, self-publish, and market a religious thriller that kills on Amazon (even if you work in IT).</title>
		<link>http://thehopkinsonreport.com/2011/05/19/episode-153-pentecost-how-to-write-self-publish-and-market-a-religious-thriller-that-kills-on-amazon-even-if-you-work-in-it/</link>
		<comments>http://thehopkinsonreport.com/2011/05/19/episode-153-pentecost-how-to-write-self-publish-and-market-a-religious-thriller-that-kills-on-amazon-even-if-you-work-in-it/#comments</comments>
		<pubDate>Thu, 19 May 2011 00:14:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding / Advertising]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Marketing Case Studies]]></category>
		<category><![CDATA[Pop Culture / Entertainment]]></category>
		<category><![CDATA[Social Networking / New Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Amazon.com]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[Creative Penn]]></category>
		<category><![CDATA[Hopkinson report]]></category>
		<category><![CDATA[Joanna Penn]]></category>
		<category><![CDATA[passive income]]></category>
		<category><![CDATA[Pentecost]]></category>
		<category><![CDATA[religious thriller]]></category>
		<category><![CDATA[self-publish]]></category>
		<category><![CDATA[side business]]></category>

		<guid isPermaLink="false">http://thehopkinsonreport.com/?p=2464</guid>
		<description><![CDATA[Today I interview Joanna Penn of The Creative Penn and self-published author of the religious thriller, Pentecost. - Download the podcast via iTunes - Download the podcast to your computer (Right click, Save As) - Play it below: For the full interview &#8212; a must-listen for anyone wanting to self-publish their own book &#8212; please [...]]]></description>
		<wfw:commentRss>http://thehopkinsonreport.com/2011/05/19/episode-153-pentecost-how-to-write-self-publish-and-market-a-religious-thriller-that-kills-on-amazon-even-if-you-work-in-it/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		</item>
		<item>
		<title>Episode 140: Getting Facebook status updates in your car is a ridiculous idea. Or is it?</title>
		<link>http://thehopkinsonreport.com/2011/02/10/episode-140-getting-facebook-status-updates-in-your-car-is-a-ridiculous-idea-or-is-it/</link>
		<comments>http://thehopkinsonreport.com/2011/02/10/episode-140-getting-facebook-status-updates-in-your-car-is-a-ridiculous-idea-or-is-it/#comments</comments>
		<pubDate>Wed, 09 Feb 2011 18:48:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding / Advertising]]></category>
		<category><![CDATA[Cars]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Pop Culture / Entertainment]]></category>
		<category><![CDATA[Chevy]]></category>
		<category><![CDATA[commercials]]></category>
		<category><![CDATA[Hopkinson report]]></category>
		<category><![CDATA[Mark Zuckerberg]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing trends]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[status updates]]></category>
		<category><![CDATA[Super Bowl]]></category>

		<guid isPermaLink="false">http://thehopkinsonreport.com/?p=2253</guid>
		<description><![CDATA[Today I question the spread of social media to every last place on earth. Download the podcast from iTunes, or play it below: Hey everybody It’s my annual Super Bowl commercial podcast. You know I love sports, you know I love marketing, and I also love beer and cars so that’s covered too. Last year [...]]]></description>
		<wfw:commentRss>http://thehopkinsonreport.com/2011/02/10/episode-140-getting-facebook-status-updates-in-your-car-is-a-ridiculous-idea-or-is-it/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		</item>
		<item>
		<title>Episode 131: Dear Facebook, removing inappropriate photos does not have to be a witch hunt.</title>
		<link>http://thehopkinsonreport.com/2010/11/24/episode-131-dear-facebook-removing-inappropriate-photos-does-not-have-to-be-a-witch-hunt/</link>
		<comments>http://thehopkinsonreport.com/2010/11/24/episode-131-dear-facebook-removing-inappropriate-photos-does-not-have-to-be-a-witch-hunt/#comments</comments>
		<pubDate>Tue, 23 Nov 2010 17:11:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Pop Culture / Entertainment]]></category>
		<category><![CDATA[Social Networking / New Media]]></category>
		<category><![CDATA[facebook privacy]]></category>
		<category><![CDATA[Hopkinson report]]></category>
		<category><![CDATA[inappropriate photos]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing trends]]></category>
		<category><![CDATA[Photos]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[women in tech]]></category>

		<guid isPermaLink="false">http://thehopkinsonreport.com/?p=2095</guid>
		<description><![CDATA[Did the November cover of WIRED Magazine get removed by Facebook due to inappropriate content? We still don’t know for sure. Download the podcast from iTunes, or play it below: I received an interesting message from Facebook recently. First, it was an e-mail to my Yahoo account, which is connected to Facebook. It was so [...]]]></description>
		<wfw:commentRss>http://thehopkinsonreport.com/2010/11/24/episode-131-dear-facebook-removing-inappropriate-photos-does-not-have-to-be-a-witch-hunt/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Episode 129: Forget about the Early Adopter, are you paying attention to the First Dropper?</title>
		<link>http://thehopkinsonreport.com/2010/11/10/episode-129-forget-about-the-early-adopter-are-you-paying-attention-to-the-first-dropper/</link>
		<comments>http://thehopkinsonreport.com/2010/11/10/episode-129-forget-about-the-early-adopter-are-you-paying-attention-to-the-first-dropper/#comments</comments>
		<pubDate>Wed, 10 Nov 2010 15:59:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Pop Culture / Entertainment]]></category>
		<category><![CDATA[Social Networking / New Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[early adopter]]></category>
		<category><![CDATA[Hopkinson report]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing trends]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[new technology]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://thehopkinsonreport.com/?p=2059</guid>
		<description><![CDATA[It&#8217;s easy to jump on the latest trends, but do you know when to exit the old ones? Download the podcast from iTunes, or play it below: The tagline of this podcast is &#8220;The marketing trends that matter,&#8221; which means I’m usually looking forward at what is coming up. But I read an interesting article [...]]]></description>
		<wfw:commentRss>http://thehopkinsonreport.com/2010/11/10/episode-129-forget-about-the-early-adopter-are-you-paying-attention-to-the-first-dropper/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Episode 124: The Social Network Movie Review &#8211; What&#8217;s more important, the product or the money?</title>
		<link>http://thehopkinsonreport.com/2010/10/07/episode-124-the-social-network-movie-review-whats-more-important-the-product-or-the-money/</link>
		<comments>http://thehopkinsonreport.com/2010/10/07/episode-124-the-social-network-movie-review-whats-more-important-the-product-or-the-money/#comments</comments>
		<pubDate>Wed, 06 Oct 2010 23:47:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Pop Culture / Entertainment]]></category>
		<category><![CDATA[Social Networking / New Media]]></category>
		<category><![CDATA[Facebook Movie]]></category>
		<category><![CDATA[Facebook movie review]]></category>
		<category><![CDATA[Hopkinson report]]></category>
		<category><![CDATA[Internet Startups]]></category>
		<category><![CDATA[Justin Timberlake]]></category>
		<category><![CDATA[Mark Zuckerberg]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[The Facebook]]></category>
		<category><![CDATA[The Social Network]]></category>
		<category><![CDATA[VC Funding]]></category>

		<guid isPermaLink="false">http://thehopkinsonreport.com/?p=1952</guid>
		<description><![CDATA[As someone that covers all things social media, it was almost my job &#8212; adult homework so to speak &#8212; to go out and see The Social Network, aka The Facebook movie. For me, it didn&#8217;t disappoint. I thought it was great. In this podcast, I highlight the theme of product vs. money. Download the [...]]]></description>
		<wfw:commentRss>http://thehopkinsonreport.com/2010/10/07/episode-124-the-social-network-movie-review-whats-more-important-the-product-or-the-money/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Episode 119: Why a distal humerus fracture has NOTHING to do with social media.</title>
		<link>http://thehopkinsonreport.com/2010/09/02/episode-119-why-a-distal-humerus-fracture-has-nothing-to-do-with-social-media/</link>
		<comments>http://thehopkinsonreport.com/2010/09/02/episode-119-why-a-distal-humerus-fracture-has-nothing-to-do-with-social-media/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 19:47:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[New York City]]></category>
		<category><![CDATA[Pop Culture / Entertainment]]></category>
		<category><![CDATA[Social Networking / New Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[broken arm]]></category>
		<category><![CDATA[fracture]]></category>
		<category><![CDATA[Hopkinson report]]></category>
		<category><![CDATA[hospital]]></category>
		<category><![CDATA[mountain biking]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://thehopkinsonreport.com/?p=1840</guid>
		<description><![CDATA[Can a broken arm kill Jim&#8217;s love for technology and social media? Stay tuned: Download the podcast from iTunes, or play it below: Loyal listeners of The Hopkinson Report know a few things about me: - I never miss a week (once in the last 118 episodes) - I love technology, being online and all [...]]]></description>
		<wfw:commentRss>http://thehopkinsonreport.com/2010/09/02/episode-119-why-a-distal-humerus-fracture-has-nothing-to-do-with-social-media/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Episode 118: Social Media is the New Rock and Roll</title>
		<link>http://thehopkinsonreport.com/2010/08/19/episode-118-social-media-is-the-new-rock-and-roll/</link>
		<comments>http://thehopkinsonreport.com/2010/08/19/episode-118-social-media-is-the-new-rock-and-roll/#comments</comments>
		<pubDate>Thu, 19 Aug 2010 00:18:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Networking / New Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Generation X]]></category>
		<category><![CDATA[Generation Y]]></category>
		<category><![CDATA[Hopkinson Report Podcast]]></category>
		<category><![CDATA[Millenials]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[rock]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://thehopkinsonreport.com/?p=1811</guid>
		<description><![CDATA[On this special edition of The Hopkinson Report, Jim is on vacation, so I, Brandon Werner (Intern 1.0 for long time The Hopkinson Report listeners) guest-hosts. I explain why Social Media is the new dividing factor between Generation Y and their Baby Boomer parents. Download the podcast from iTunes, or play it below: On Hopkinson [...]]]></description>
		<wfw:commentRss>http://thehopkinsonreport.com/2010/08/19/episode-118-social-media-is-the-new-rock-and-roll/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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