Archive for the Job Search / Interviewing Category

Do you have “computer skills” listed on your resume? Get rid of it, it’s obsolete! I explain in this week’s podcast, or the blog post below.

Download the podcast from iTunes, or play it below:

 

Over the weekend, I met with a person I’m mentoring. She went to the same college as I did, found me through our alumni network, and wanted to talk about her next job and look over her resume.

One of the things that I saw on there that was interesting, was a section called “Computer Skills.”

I went through each of the items and called her on it:
- Adobe Bridge Software?
What is that? Is it important? No. Take it off.
- iMac basic programming?
You mean, you used an iMac computer and did some things? She nodded hesitantly. I asked her, do you REALLY know how to program? She shook her head no. Gone.
- Datanet and Filemaker?
OK, so you used these programs to maintain some files. But are you an expert at it and did you really use them all the time? Not really.
- Google Apps
I don’t mind that it’s on there, but she already used it earlier in the resume, so that one gets removed as well.
- Lastly, Microsoft Office
You graduated in 2008 with a Bachelor of Science degree. You live in New York City. You speak French and Italian.  You’ve managed to send me your resume converted into a PDF. Proving you know Office is pretty much understood.

So that got me to wondering.

For anyone that graduated with a Bachelors degree from the year 2000 and beyond, is the “computer skills” section of your resume completely obsolete?

And if the answer is yes, what goes in its place?

To answer that, we have to go old school for a minute. This is when having myself as your Generation X host comes in handy.

Need I remind you, I graduated in 1991, when there were NO cell phones, NO internet, NO email, and Photoshop 2.0 had just been released. For those keeping score, the concept of Photoshop layers wouldn’t be invented for 5 more years, and they’re basically up to version 12 now.

In my junior year Microsoft Windows 3.0 had just been released, along with Office version 1.0.

Social media? Ha!  Mark Zuckerberg was 7.

So as someone that legitimately graduated with a degree in Computer Information Systems, putting a “Computer Skills” section on your resume really meant something.

When I started doing most of the hiring for the multimedia startup I worked for in 1994, it was a real challenge to determine which people had true computer skills, and which had played a few hundred games of Solitaire on their computer and claimed they knew Windows.

Thus, I came up with a computer test that I gave during interviews to see how people shaped up. It became legendary around the office, as no candidate had ever received a perfect score.

What’s interesting is back then, typing speed was a huge differentiator. You could sit in the conference room with someone in their brand new suit and listen to them smoothly talk about their tech skills, but when you sat them down in front of a keyboard and asked them to drill down into a subdirectory and alt-tab to another open application, you knew right away.

Dug into the archives and actually found my resume from 12 years ago:

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high-fiveDo you set goals at the end of every year? Not cliched, forgettable “I need to lose 5 pounds” goals. But real, tangible, goals?  Do you write them down? And do they matter? Let’s find out.

This week I did things a little differently. Rather than interview a guest, and rather than meticulously write out a blog post, I ranted for a bit unscripted. And I liked it.  So until I post the full transcript, the best way to hear this week’s topic is to listen to the podcast:

Download the podcast from iTunes, or play it below:

 

In the meantime, I’ll expand just a bit on the outline that I followed:

1) How to get your dream job

espn_dream_job
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What do a new car purchase, choosing a career, and marketing have in common?

Download the podcast from iTunes, or play it below:

 

When I was 22, I was fresh out of college and the country was mired in the worst recession since… well, since the one we’re in right now. Jobs were so scarce that I took an hourly retail job at Staples. While I was there, I worked with a guy that made 2 lasting impressions on me about cars and careers.
staples-store

When the work schedule came out and I realized that I was stuck working another Friday night until closing, but he had the night off, I asked him how that always happened. He said it’s easy, “I just told them when I was hired that I played in a band, and that we practice on Friday nights, so I couldn’t work them.”

It was so simple a concept that I could only shake my head and laugh at how right he was. I didn’t even play an instrument at the time, but years later I picked up the drums and found myself in a bona fide group. While I don’t think I used it quite so blatantly to avoid work, for three years I never worked past 5:30 on a Monday night (practice), and a few times a month I took off early — and rolled in late the next day — because of gigs.

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Building a well-connected network takes time and effort, but if you have fun along the way, it could make your life a lot easier.

Download the podcast from iTunes, or play it below:

 

Hey everyone, pull up a chair. In fact, fill out a nametag, introduce yourself to the person sitting next to you, and tell us what you do. This episode is about one of the single most important skills you can learn in life: Networking.

As always, I was out on a run to figure out this week’s topic. I’m usually a morning runner, but this week found me gliding down the edge of Manhattan’s East River at dusk on a summer Sunday. They’ve done a great job landscaping and carving out areas and installing benches and tables for people to relax and take in the view, and I saw two older women sitting and chatting at one of the tables.

new-york-city-east-river-path

Two things struck me. First, they had brought their own bottle of Merlot and were drinking from wine glasses, and second, they had brought their own tablecloth to put over the standard issue, bolted-into-the-sidewalk table.

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Have you ever dreamed of ditching the corporate world in order to open a small business in a rural town? Can big city marketing experience translate to a small town coffee shop? Lets look at someone that did it.

Download the podcast from iTunes, or play it below:

 

Over the 4th of July weekend, I escaped the hustle and bustle of Manhattan to relax a few hours away in a small town in upstate New York. It was a big day for a college friend of mine, who was marking her full exit from the corporate world with the opening of a little coffee shop cafe on Main Street, USA.

manhattan-starbucks

She has actually made a pretty linear progression in her marketing career, one that many people might admire and aspire to.

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Freshbooks.com interview – Saul Colt, the “Head of Magic” uses social media and retro marketing to build a loyal following. from Jim Hopkinson on Vimeo.

Wouldn’t it be great if ALL companies…

  • Took their customers to free dinners
  • Sent their users flowers when they’ve had a bad day
  • Received a 99% positive referral rating
  • Had an entrepreneurial blog and irreverent newsletter
  • Had a Twitter following so passionate that users solved problems
  • Instilled a little bit of “magic” into everyday life?

Well, if you’re a marketer, a manager, or public relations rep trying to improve your company’s image, then my interview with Saul Colt, “Head of Magic” for the online invoicing company “Freshbooks,” is a must-listen.

Our 20-minute conversation is a marketing case study for using social media and “retro marketing” to grow a loyal following. We discuss:

  • How Freshbooks was born out of frustration that many freelancers face
  • Why they take their customers — even non-paying ones — to free dinners
  • What just might happen if you get stood up on a blind date
  • His title, and what happens when the “Head of Magic” heads to Las Vegas
  • Why he has a Love-Hate relationship with Zappos.com
  • The iPhone promotion that differentiated them from every other company
  • Their CEO’s blog post “The 7 Ways I’ve Almost Killed Freshbooks
  • How their iPhone app helps on-the-go freelancers keep better records

To learn how to use current social media tools like Twitter, Blogs, and Newsletters build your brand, listen now:

Play Episode as a Podcast:
 

Download via iTunes:
Play Episode

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Helpful links:

About Freshbooks | Freshbooks Tour | Twitter.com/freshbooks | Twitter.com/Hopkinsonreport

You might also like:

Get a Room! An entrepreneurial couple gives marketing tips for startups.

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You have no idea what you’re getting yourself into” is not the phrase you want to hear when you’re about to make the most important decision of your young life. Yet with thousands of dollars, years of our lives, and our future earnings at stake, a generation crossed our fingers and chose a college. But based on what criteria, exactly?

Play Episode as a Podcast (recommended):
 

Or read as a blog post:
As I look back at my pre-internet decision, it was based primarily on two factors… a half day campus tour by a student paid by the college to show it in it’s best light… and a slickly-packaged guidebook, also produced by guess who.

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Campus Image

Is your college degree is a lot of BS? Last week I covered 10 things I taught my interns, but what advice would I give them before they even applied to college? Here are 6 myths about college and my plan to save 90% on tuition.

Listen to this post via podcast (recommended):

Play Episode:
 

Or continue reading it as a blog post:

I just got finished reading a feature article by Penelope Wang in the September issue of Money Magazine. The title was, Is College Still Worth The Price?

In the article, they explore whether it’s time to question if a college education is worth the price, since costs are soaring twice as fast as inflation while salaries for people with bachelor degrees are falling.

I’m going to highlight some of the marketing tricks the article points out that colleges are using to attract students, and give you my take of what’s really important in the digital age.

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Mortar board

Over the past several months I’ve had the pleasure of mentoring two fantastic interns here at Wired. Here are 10 big picture things I tried to teach them.

But first, I’m going to start with a lesson learned when I was an intern. Right after I graduated college, the country was in a recession similar to now, so unable to find a job, I took an internship at a very small independent film group. I was going to learn about multimedia! The group was run by the ego-centric director of these films, who was a bit of a jerk and a dictator.

Listen to this post via podcast (recommended):

Play Episode:
 

Or continue reading it as a blog post:

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Jim presents 10 tips for effective communication and selling your marketing ideas.

Whether you’re the VP of Marketing or just their assistant, it’s not always easy to get your marketing ideas heard. The July issue of Wired Magazine calls e-mail “The great american time suck,” with 77 billion corporate e-mail messages sent every day, worldwide.

Here are 10 e-mail and communication tips that get results, including the “front door smudge” and the “ugly mockup.”

Play Episode:
 

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