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Archive for the Microsoft Category

Dec 23 2008

Episode 36: Top 10 marketing trends that mattered in 2008 (and what’s to come in 2009).

Posted by: admin in Apple, Facebook, Microsoft, Pop Culture / Entertainment, Social Networking / New Media, Twitter, iPhone

Today I’m going to live up to my tagline and do exactly that, taking a look back at the marketing trends that mattered in 2008, and what’s to come in 2009.

Apple iPhone

Play Episode as a Podcast (recommended):

Or read as a blog post:

Hey Everyone… Christmas is just days away for me so I’m going to crank out a quick top 10 list before I head home for the holidays. I’ll give you the marketing trend that mattered this year, how that trend could evolve in 2009, and the podcast episode to go back and listen to that covered the topic. Let’s roll.

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Oct 02 2008

Episode 24: Ad Campaign Showdown – Apple vs. Microsoft, Round 2

Posted by: admin in Apple, Branding / Advertising, Marketing Case Studies, Microsoft, iPhone

After years of Apple picking on Microsoft with their “Mac vs. PC” ads, Bill Gates and the evil empire are finally swinging back. Who will win this round?

Back in June 2008, the tech world – and yours truly – was obsessed with the all-encompassing marketing hype surrounding the Apple iPhone 3G launch, while Microsoft had just awarded ad agency Crispin, Porter + Bogusky their $300 million consumer-branding campaign to make Microsoft cool again.

I did Part 1 of the ad campaign showdown podcast pitting Apple vs. Microsoft.

Listen to this post via podcast (recommended):

Play Episode:

Or continue reading it as a blog post:

Since then, the iPhone has been the one with some PR problems, Microsoft has rolled out some new ads with some serious star power, and that podcast has been the third most downloaded out of 23. What, did you think Steve Jobs and Bill Gates would be more popular than an interview with Wired Cover Girl and self-promoter Julia Allison? Please.

New Apple iPhone 3G TV Commercials

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Jun 04 2008

Episode 08: Ad Campaign Showdown – iPhone vs. Microsoft

Posted by: admin in Apple, Branding / Advertising, Marketing Case Studies, Microsoft, iPhone

Jim investigates new ad campaigns for the iPhone, and comeback campaigns for Microsoft.

Apple iPhone We’re just one week away from a tech geek’s Super Bowl, Christmas, and First Born Child rolled into one… the release of the second generation iPhone. I give my prediction of what Apple’s ad campaign will be like for the 3G. Along the way, I rant about idiots that don’t observe cell phone etiquette on a 4 hour bus ride, and how to get back at them.

I also talk about Alex Bogusky, the man with one of the toughest jobs in the world… making Microsoft cool again. Now that Bill Gates is stepping down, Windows Vista has been thrashed beyond belief, and the Yahoo merger talks have quieted, I give my take on what can be done