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	<title>The Hopkinson Report &#187; Microsoft</title>
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	<description>Wired.com&#039;s Marketing Guy Jim Hopkinson takes a fresh and funny look at marketing trends in the Wired world.</description>
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		<title>Episode 36: Top 10 marketing trends that mattered in 2008 (and what’s to come in 2009).</title>
		<link>http://thehopkinsonreport.com/2008/12/23/episode-36-top-10-marketing-trends-that-mattered-in-2008-and-what%e2%80%99s-to-come-in-2009/</link>
		<comments>http://thehopkinsonreport.com/2008/12/23/episode-36-top-10-marketing-trends-that-mattered-in-2008-and-what%e2%80%99s-to-come-in-2009/#comments</comments>
		<pubDate>Tue, 23 Dec 2008 06:30:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Pop Culture / Entertainment]]></category>
		<category><![CDATA[Social Networking / New Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Green Technology]]></category>
		<category><![CDATA[High Definition Video]]></category>
		<category><![CDATA[mac vs pc]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Recession]]></category>
		<category><![CDATA[Wired]]></category>

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		<description><![CDATA[Today I’m going to live up to my tagline and do exactly that, taking a look back at the marketing trends that mattered in 2008, and what’s to come in 2009. Play Episode as a Podcast (recommended): Or read as a blog post: Hey Everyone… Christmas is just days away for me so I’m going [...]]]></description>
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		<title>Episode 24: Ad Campaign Showdown &#8211; Apple vs. Microsoft, Round 2</title>
		<link>http://thehopkinsonreport.com/2008/10/02/episode-24-ad-campaign-showdown-apple-vs-microsoft-round-2/</link>
		<comments>http://thehopkinsonreport.com/2008/10/02/episode-24-ad-campaign-showdown-apple-vs-microsoft-round-2/#comments</comments>
		<pubDate>Thu, 02 Oct 2008 00:25:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Branding / Advertising]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Marketing Case Studies]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[ad campaign analysis]]></category>
		<category><![CDATA[Bill Gates]]></category>
		<category><![CDATA[I'm a mac]]></category>
		<category><![CDATA[I’m a PC]]></category>
		<category><![CDATA[iPhone 3G]]></category>
		<category><![CDATA[Jerry Seinfeld]]></category>
		<category><![CDATA[Jim Hopkinson]]></category>
		<category><![CDATA[mac vs pc]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing case study]]></category>
		<category><![CDATA[mojave experiment]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[TV commercials]]></category>
		<category><![CDATA[Wired]]></category>

		<guid isPermaLink="false">http://thehopkinsonreport.com/?p=114</guid>
		<description><![CDATA[After years of Apple picking on Microsoft with their “Mac vs. PC” ads, Bill Gates and the evil empire are finally swinging back. Who will win this round? Back in June 2008,  the tech world – and yours truly – was obsessed with the all-encompassing marketing hype surrounding the Apple iPhone 3G launch, while Microsoft [...]]]></description>
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		<title>Episode 08: Ad Campaign Showdown &#8211; iPhone vs. Microsoft</title>
		<link>http://thehopkinsonreport.com/2008/06/04/episode-08-ad-campaign-showdown-iphone-vs-microsoft/</link>
		<comments>http://thehopkinsonreport.com/2008/06/04/episode-08-ad-campaign-showdown-iphone-vs-microsoft/#comments</comments>
		<pubDate>Wed, 04 Jun 2008 02:38:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Branding / Advertising]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Marketing Case Studies]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Alex Bogusky]]></category>
		<category><![CDATA[Bill Gates]]></category>
		<category><![CDATA[Jim Hopkinson]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PC vs. Mac]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[Wired]]></category>

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		<description><![CDATA[Jim investigates new ad campaigns for the iPhone, and comeback campaigns for Microsoft. We’re just one week away from a tech geek’s Super Bowl, Christmas, and First Born Child rolled into one… the release of the second generation iPhone. I give my prediction of what Apple&#8217;s ad campaign will be like for the 3G. Along [...]]]></description>
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