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	<title>The Hopkinson Report &#187; Twitter</title>
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	<link>http://thehopkinsonreport.com</link>
	<description>Wired.com&#039;s Marketing Guy Jim Hopkinson takes a fresh and funny look at marketing trends in the Wired world.</description>
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		<title>Episode 171: Interview – Krista Neher, social media and digital trainer and CEO of Bootcamp Digital</title>
		<link>http://thehopkinsonreport.com/2011/10/06/2782/</link>
		<comments>http://thehopkinsonreport.com/2011/10/06/2782/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 18:20:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Marketing Case Studies]]></category>
		<category><![CDATA[Pop Culture / Entertainment]]></category>
		<category><![CDATA[Social Networking / New Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[bootcamp digital]]></category>
		<category><![CDATA[digital trainer]]></category>
		<category><![CDATA[dream job]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[Hopkinson report]]></category>
		<category><![CDATA[Krista Neher]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media misconceptions]]></category>
		<category><![CDATA[starting a business]]></category>

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		<description><![CDATA[Jim has a high-energy interview with author, speaker, and social media pro Krista Neher. - Download podcast: Via iTunes &#124; Save to computer (Right click, Save As) - Play it below: This week I had a great interview with with author, speaker, and social media pro Krista Neher. As usual, for the full interview &#8212; [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Episode 156: Interview – How a local chocolate shop uses Facebook, Twitter, QR codes, and Groupon to drive business.</title>
		<link>http://thehopkinsonreport.com/2011/06/18/episode-156-interview-%e2%80%93-how-a-local-chocolate-shop-uses-facebook-twitter-qr-codes-and-groupon-to-drive-business/</link>
		<comments>http://thehopkinsonreport.com/2011/06/18/episode-156-interview-%e2%80%93-how-a-local-chocolate-shop-uses-facebook-twitter-qr-codes-and-groupon-to-drive-business/#comments</comments>
		<pubDate>Fri, 17 Jun 2011 23:30:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding / Advertising]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Marketing Case Studies]]></category>
		<category><![CDATA[New York City]]></category>
		<category><![CDATA[Social Networking / New Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Byron Bennett]]></category>
		<category><![CDATA[Chocolate Library]]></category>
		<category><![CDATA[chocolatier]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[Groupon]]></category>
		<category><![CDATA[Hopkinson report]]></category>
		<category><![CDATA[local business]]></category>
		<category><![CDATA[QR codes]]></category>

		<guid isPermaLink="false">http://thehopkinsonreport.com/?p=2518</guid>
		<description><![CDATA[Jim interviews Byron Bennett, owner of a NYC chocolate shop about how a small business uses Facebook, Twitter, QR codes, Websites, and his experience with Groupon. - Download podcast: Via iTunes &#124; Save to computer (Right click, Save As) - Play it below: It&#8217;s one thing for media companies to be on social media, but [...]]]></description>
		<wfw:commentRss>http://thehopkinsonreport.com/2011/06/18/episode-156-interview-%e2%80%93-how-a-local-chocolate-shop-uses-facebook-twitter-qr-codes-and-groupon-to-drive-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Episode 153: How to write, self-publish, and market a religious thriller that kills on Amazon (even if you work in IT).</title>
		<link>http://thehopkinsonreport.com/2011/05/19/episode-153-pentecost-how-to-write-self-publish-and-market-a-religious-thriller-that-kills-on-amazon-even-if-you-work-in-it/</link>
		<comments>http://thehopkinsonreport.com/2011/05/19/episode-153-pentecost-how-to-write-self-publish-and-market-a-religious-thriller-that-kills-on-amazon-even-if-you-work-in-it/#comments</comments>
		<pubDate>Thu, 19 May 2011 00:14:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding / Advertising]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Marketing Case Studies]]></category>
		<category><![CDATA[Pop Culture / Entertainment]]></category>
		<category><![CDATA[Social Networking / New Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Amazon.com]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[Creative Penn]]></category>
		<category><![CDATA[Hopkinson report]]></category>
		<category><![CDATA[Joanna Penn]]></category>
		<category><![CDATA[passive income]]></category>
		<category><![CDATA[Pentecost]]></category>
		<category><![CDATA[religious thriller]]></category>
		<category><![CDATA[self-publish]]></category>
		<category><![CDATA[side business]]></category>

		<guid isPermaLink="false">http://thehopkinsonreport.com/?p=2464</guid>
		<description><![CDATA[Today I interview Joanna Penn of The Creative Penn and self-published author of the religious thriller, Pentecost. - Download the podcast via iTunes - Download the podcast to your computer (Right click, Save As) - Play it below: For the full interview &#8212; a must-listen for anyone wanting to self-publish their own book &#8212; please [...]]]></description>
		<wfw:commentRss>http://thehopkinsonreport.com/2011/05/19/episode-153-pentecost-how-to-write-self-publish-and-market-a-religious-thriller-that-kills-on-amazon-even-if-you-work-in-it/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>Episode 141: How this podcast landed me a book deal</title>
		<link>http://thehopkinsonreport.com/2011/02/18/episode-141-how-this-podcast-landed-me-a-book-deal/</link>
		<comments>http://thehopkinsonreport.com/2011/02/18/episode-141-how-this-podcast-landed-me-a-book-deal/#comments</comments>
		<pubDate>Thu, 17 Feb 2011 19:46:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding / Advertising]]></category>
		<category><![CDATA[Marketing Case Studies]]></category>
		<category><![CDATA[New York City]]></category>
		<category><![CDATA[Pop Culture / Entertainment]]></category>
		<category><![CDATA[Social Networking / New Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[book deal]]></category>
		<category><![CDATA[Hopkinson report]]></category>
		<category><![CDATA[how to get a book deal]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[self publishing]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://thehopkinsonreport.com/?p=2262</guid>
		<description><![CDATA[Today I question the spread of social media to every last place on earth. Download the podcast from iTunes, or play it below: Hey everybody&#8230; big announcement on the podcast today. To be honest, I&#8217;m not *quite* ready to make it. There are still details to iron out, marketing aspects I want to finalize, and [...]]]></description>
		<wfw:commentRss>http://thehopkinsonreport.com/2011/02/18/episode-141-how-this-podcast-landed-me-a-book-deal/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<item>
		<title>Episode 129: Forget about the Early Adopter, are you paying attention to the First Dropper?</title>
		<link>http://thehopkinsonreport.com/2010/11/10/episode-129-forget-about-the-early-adopter-are-you-paying-attention-to-the-first-dropper/</link>
		<comments>http://thehopkinsonreport.com/2010/11/10/episode-129-forget-about-the-early-adopter-are-you-paying-attention-to-the-first-dropper/#comments</comments>
		<pubDate>Wed, 10 Nov 2010 15:59:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Pop Culture / Entertainment]]></category>
		<category><![CDATA[Social Networking / New Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[early adopter]]></category>
		<category><![CDATA[Hopkinson report]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing trends]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[new technology]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://thehopkinsonreport.com/?p=2059</guid>
		<description><![CDATA[It&#8217;s easy to jump on the latest trends, but do you know when to exit the old ones? Download the podcast from iTunes, or play it below: The tagline of this podcast is &#8220;The marketing trends that matter,&#8221; which means I’m usually looking forward at what is coming up. But I read an interesting article [...]]]></description>
		<wfw:commentRss>http://thehopkinsonreport.com/2010/11/10/episode-129-forget-about-the-early-adopter-are-you-paying-attention-to-the-first-dropper/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		</item>
		<item>
		<title>Episode 119: Why a distal humerus fracture has NOTHING to do with social media.</title>
		<link>http://thehopkinsonreport.com/2010/09/02/episode-119-why-a-distal-humerus-fracture-has-nothing-to-do-with-social-media/</link>
		<comments>http://thehopkinsonreport.com/2010/09/02/episode-119-why-a-distal-humerus-fracture-has-nothing-to-do-with-social-media/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 19:47:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[New York City]]></category>
		<category><![CDATA[Pop Culture / Entertainment]]></category>
		<category><![CDATA[Social Networking / New Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[broken arm]]></category>
		<category><![CDATA[fracture]]></category>
		<category><![CDATA[Hopkinson report]]></category>
		<category><![CDATA[hospital]]></category>
		<category><![CDATA[mountain biking]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://thehopkinsonreport.com/?p=1840</guid>
		<description><![CDATA[Can a broken arm kill Jim&#8217;s love for technology and social media? Stay tuned: Download the podcast from iTunes, or play it below: Loyal listeners of The Hopkinson Report know a few things about me: - I never miss a week (once in the last 118 episodes) - I love technology, being online and all [...]]]></description>
		<wfw:commentRss>http://thehopkinsonreport.com/2010/09/02/episode-119-why-a-distal-humerus-fracture-has-nothing-to-do-with-social-media/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Episode 118: Social Media is the New Rock and Roll</title>
		<link>http://thehopkinsonreport.com/2010/08/19/episode-118-social-media-is-the-new-rock-and-roll/</link>
		<comments>http://thehopkinsonreport.com/2010/08/19/episode-118-social-media-is-the-new-rock-and-roll/#comments</comments>
		<pubDate>Thu, 19 Aug 2010 00:18:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Networking / New Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Generation X]]></category>
		<category><![CDATA[Generation Y]]></category>
		<category><![CDATA[Hopkinson Report Podcast]]></category>
		<category><![CDATA[Millenials]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[rock]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://thehopkinsonreport.com/?p=1811</guid>
		<description><![CDATA[On this special edition of The Hopkinson Report, Jim is on vacation, so I, Brandon Werner (Intern 1.0 for long time The Hopkinson Report listeners) guest-hosts. I explain why Social Media is the new dividing factor between Generation Y and their Baby Boomer parents. Download the podcast from iTunes, or play it below: On Hopkinson [...]]]></description>
		<wfw:commentRss>http://thehopkinsonreport.com/2010/08/19/episode-118-social-media-is-the-new-rock-and-roll/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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		<item>
		<title>Episode 112: What we can learn from LeBron James&#8217; first day on Twitter.</title>
		<link>http://thehopkinsonreport.com/2010/07/07/episode-112-what-we-can-learn-from-lebron-james-first-day-on-twitter/</link>
		<comments>http://thehopkinsonreport.com/2010/07/07/episode-112-what-we-can-learn-from-lebron-james-first-day-on-twitter/#comments</comments>
		<pubDate>Wed, 07 Jul 2010 14:55:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding / Advertising]]></category>
		<category><![CDATA[Pop Culture / Entertainment]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[@kingjames]]></category>
		<category><![CDATA[Chris Paul]]></category>
		<category><![CDATA[Cleveland Cavaliers]]></category>
		<category><![CDATA[Hopkinson report]]></category>
		<category><![CDATA[King James]]></category>
		<category><![CDATA[LeBron James]]></category>
		<category><![CDATA[NBA free agent]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Tweet]]></category>

		<guid isPermaLink="false">http://thehopkinsonreport.com/?p=1740</guid>
		<description><![CDATA[This podcast was recorded on Tuesday July 6, 2010, and it was a historic day for Cleveland Cavaliers NBA Superstar LeBron James. No, it was not the day that he announced which team he was going to via free agency. It was the day that LeBron joined Twitter. Let’s look at the lessons learned from [...]]]></description>
		<wfw:commentRss>http://thehopkinsonreport.com/2010/07/07/episode-112-what-we-can-learn-from-lebron-james-first-day-on-twitter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Episode 111: Interview with author Deanna Zandt &#8211; using social media to get a book deal, funding, and free pizza.</title>
		<link>http://thehopkinsonreport.com/2010/07/01/episode-111-interview-with-author-deanna-zandt-using-social-media-to-get-a-book-deal-funding-and-free-pizza/</link>
		<comments>http://thehopkinsonreport.com/2010/07/01/episode-111-interview-with-author-deanna-zandt-using-social-media-to-get-a-book-deal-funding-and-free-pizza/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 22:25:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding / Advertising]]></category>
		<category><![CDATA[Facebook]]></category>
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		<category><![CDATA[Social Networking / New Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[angel investing]]></category>
		<category><![CDATA[author]]></category>
		<category><![CDATA[Deanna Zandt]]></category>
		<category><![CDATA[free pizza]]></category>
		<category><![CDATA[Hopkinson report]]></category>
		<category><![CDATA[kickstarter]]></category>
		<category><![CDATA[self-publish]]></category>
		<category><![CDATA[share this book]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://thehopkinsonreport.com/?p=1731</guid>
		<description><![CDATA[Jim&#8217;s guest is Deanna Zandt, author of a social media book. They talk about how she got a book deal, raised money to fund it, and how she got free pizza. Download the podcast from iTunes, or play it below: Deanna Zandt is the author of the new book, &#8220;Share This! How You Will Change [...]]]></description>
		<wfw:commentRss>http://thehopkinsonreport.com/2010/07/01/episode-111-interview-with-author-deanna-zandt-using-social-media-to-get-a-book-deal-funding-and-free-pizza/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Episode 101: Interview &#8211; Ethan Bloch of Flowtown.com, a service that turns email addresses into social profiles.</title>
		<link>http://thehopkinsonreport.com/2010/04/21/episode-101-interview-ethan-bloch-of-flowtowncom-a-service-that-turns-email-addresses-into-social-profiles/</link>
		<comments>http://thehopkinsonreport.com/2010/04/21/episode-101-interview-ethan-bloch-of-flowtowncom-a-service-that-turns-email-addresses-into-social-profiles/#comments</comments>
		<pubDate>Wed, 21 Apr 2010 00:11:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Facebook]]></category>
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		<category><![CDATA[Social Networking / New Media]]></category>
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		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[entrepreneurs]]></category>
		<category><![CDATA[Ethan Bloch]]></category>
		<category><![CDATA[Flowtown]]></category>
		<category><![CDATA[Hopkinson Report Podcast]]></category>
		<category><![CDATA[Jim Hopkinson]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[startups]]></category>

		<guid isPermaLink="false">http://thehopkinsonreport.com/?p=1594</guid>
		<description><![CDATA[How does a company turn their email file into a list of powerful social media influencers? They go to Flowtown. Download the podcast from iTunes, or play it below: Podcast Episode 101 is an interview I did at SXSW with Ethan Bloch of Flowtown.com, a service that turns email addresses into social profiles. After discussing [...]]]></description>
		<wfw:commentRss>http://thehopkinsonreport.com/2010/04/21/episode-101-interview-ethan-bloch-of-flowtowncom-a-service-that-turns-email-addresses-into-social-profiles/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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